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Chevy Equinox Floor Mats

Fail

Demand is soft, at -18.6% this quarter, so Chevy Equinox Floor Mats is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$126K/yr78K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
48%top-5 click share · 21 brands · 67 sellers

Flapen Score

Chevy Equinox Floor Mats against its category

The dotted line is the Automotive average. Past it, Chevy Equinox Floor Mats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chevy Equinox Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Chevy Equinox Floor Mats 78K times last year and spent an estimated $126K. The top 5 brands take 53% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
2.0%
Market size, estimated
$126Ka year
Peak month
March1.5× the quietest month
Top search term
chevy equinox floor mats15K searches a year

02 · Price

A sale here is worth $82.61.

Listings sell for $82.61 on average, from $19.51 to $173.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $82.61 that is $0 to $8K a year per listing.

Average price
$82.61inside the $15 to $100 sweet spot
Price range
$19.51–$173.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #536 within Floor Mats & Cargo Liners. It carries 5,500 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
87%
Out of stock, average day
6.9%
Average rank
#536in Floor Mats & Cargo Liners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,500per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Chevy Equinox Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

67

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

48%

Top 20: 89%

Open market

40%

  • Brand 118%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Chevy Equinox Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chevy Equinox Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chevy equinox floor mats15K/yr
  • gmc terrain floor mats15K/yr
  • 2019 chevy equinox floor mats7K/yr
  • 2018 chevy equinox floor mats6K/yr
  • floor mats for chevy equinox7K/yr
  • 2020 chevy equinox floor mats5K/yr
  • 2024 chevy equinox floor mats4K/yr
  • 2023 chevy equinox floor mats4K/yr
  • 2024 gmc terrain floor mats5K/yr
  • equinox floor mats5K/yr

Reviews and returns

What reviews say buyers love and hate about Chevy Equinox Floor Mats

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Do not fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chevy Equinox Floor Mats questions

Answered from the same tracked data.