Is chevy equinox floor mats profitable to sell on Amazon United States?

The niche generates $126K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (41/100).

How competitive is the chevy equinox floor mats niche?

21 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in chevy equinox floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.2%.

When does demand for chevy equinox floor mats peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the chevy equinox floor mats niche?

Listings span $19.51–$173.58; the average listing price is $82.61 (sweet spot $15–$100). The average incumbent carries 5,500 reviews — the moat a new listing must climb.

chevy equinox floor mats

Skip it

Soft demand (-18.6% this quarter) — this niche doesn't clear our bar today.

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$82.61

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$19.51–$173.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Market size

Okay$126K

$126K/yr · 78K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,500.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, chevy equinox floor mats is a $126K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

chevy equinox floor mats market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $165K–$207K; units × avg price
Conversion rate: 2.0%
Avg BSR: #536
Page quality: 0%
Prime: 87%
Sponsored: 90%
Out of stock: 6.9%
Avg brand age: 33 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

48%

Top 20: 89%

Open market

40%

KARPAL18%
LUMWAY10%
CMVT Auto9%
Nordstrand8%
CAR PASS8%
Megiteller6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top chevy equinox floor mats search terms

chevy equinox floor mats15K/yr -16.9%1.4% conv.
gmc terrain floor mats15K/yr -22.4%0.7% conv.
2019 chevy equinox floor mats7K/yr -14.6%2.8% conv.
2018 chevy equinox floor mats6K/yr -18.1%3.1% conv.
floor mats for chevy equinox7K/yr -30.3%1.7% conv.
2020 chevy equinox floor mats5K/yr -14.8%4.0% conv.
2024 chevy equinox floor mats4K/yr +6.2%2.6% conv.
2023 chevy equinox floor mats4K/yr +0.4%3.7% conv.
2024 gmc terrain floor mats5K/yr -40.8%1.6% conv.
equinox floor mats5K/yr +18.2%0.8% conv.

All search terms

Top chevy equinox floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KARPAL Floor Mats for 2018-2024 Chevy Chevrolet Equinox (Not for EV) / GMC Terrain All-Weather TPE Custom Fit Floor Liners Cargo Liner Car Accessories

KARPAL$85.964.6★1,269 rev

TPE Automotive Floor Mats & Cargo Liner Custom for 2018-2024 Chevy Equinox (Not for EV) & GMC Terrain All Weather Cover Protection Waterproof Black Floor Liner Front & Rear Row Full Set Car Mats 4p

CMVT Auto$90.834.8★780 rev

Floor Mats for Chevrolet Equinox - Custom Fit for 2018-2024 Model Years Chevy Equinox - Front & 2nd Row - Anti-Slip Backing - Heavy Duty Carpet Mat Liner

Nordstrand$38.443.5★26 rev

LUMWAY Floor Mats for 2018-2024 Chevy Equinox (Not for EV) & 2018-2024 GMC Terrain TPE All Weather Durable Floor Liners for Chevrolet Equinox Accessories

LUMWAY$60.264.7★220 rev

Megiteller Car Floor Mats Custom Fit for 2018-2024 Chevrolet Chevy Equinox (Not for EV)/2018-2024 GMC Terrain Odorless Washable Rubber All Weather Floor Liners Black

Megiteller$48.734.6★428 rev

Newest

by launch date

TTX LIGHTING Floor Mats Fit for Chevy Equinox 2018-2024 (Not for EV) Custom Fit Rubber All Weather Waterproof Car Interior Protection Liners for Chevrolet Equinox (Black)

TTX LIGHTING$49.402 rev

6mo ago

JOULARISE Floor Mats & Cargo Mat & Backrest Mat for 2018-2024 Chevy Equinox/GMC Terrain All Weather TPE Car Floor Liners Trunk Mat Accessories for Chevrolet Equinox

JOULARISE$104.68796 rev

6mo ago

G-PLUS Floor Mats & Cargo Liner Compatible with Chevy Equinox 2018-2024

G-PLUS$81.5461 rev

10mo ago

Floor Mats for Chevrolet Equinox - Custom Fit for 2018-2024 Model Years Chevy Equinox - Front & 2nd Row - Anti-Slip Backing - Heavy Duty Carpet Mat Liner

Nordstrand$38.4426 rev

1y ago

KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge

KUST$88.841,011 rev

1y ago

What buyers say about chevy equinox floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Fits as expected”

Quality-Overall17%

“high-quality floor mats at a great prIce”

Value For Money11%

“Can't beat the price”

Ease Of Cleaning4%

“Will be easy to remove for cleaning”

Advertised Vs Actual Product3%

“As advertised”

Assembly/Installation3%

“Easy install”

Durability3%

“They are durable”

Material Quality2%

“Feels like durable material”

Thickness2%

“The mats are good quality, theyre thick and they really do look nice”

Strength1%

“Strong and good”

What buyers complain about

Size-Overall31%

“Do not fit”

Smell13%

“Bad chemical smell”

Quality-Overall9%

“Cheaply made”

Compatibility-Overall7%

“Do not fit”

Grip2%

“not staying in place”

Thickness2%

“The material itself is pretty thick”

Flatness2%

“And it's taking awhile to flatten them out”

Material Quality2%

“Not good material”

Durability1%

“They aren't very durable”

Value For Money1%

“spend a little more”

Top return reasons

Size-Overall68%

Compatibility-Overall9%

Material Quality4%

Advertised Vs Actual Product3%

Quality-Overall3%

Value For Money2%

Smell2%

Thin1%

Width1%

Color1%

Common questions

Is chevy equinox floor mats profitable to sell on Amazon United States?: The niche generates $126K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (41/100).
How competitive is the chevy equinox floor mats niche?: 21 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in chevy equinox floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 4.2%.
When does demand for chevy equinox floor mats peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the chevy equinox floor mats niche?: Listings span $19.51–$173.58; the average listing price is $82.61 (sweet spot $15–$100). The average incumbent carries 5,500 reviews — the moat a new listing must climb.