Chaps

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

1.1%

Market size, estimated

$1.1Ma year

Peak month

October2.3× the quietest month

Top search term

chainsaw chaps244K searches a year

Listings sell for $82.61 on average, from $26.59 to $359.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $82.61 that is $8K to $21K a year per listing.

Average price

$82.61inside the $15 to $100 sweet spot

Price range

$26.59–$359.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

4.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #387 within Protective Gear. It carries 1,054 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

92%

Out of stock, average day

1.5%

Average rank

#387in Protective Gear

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,054per listing

Listings tracked

63

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months