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Champion Spark Plugs

Maybe

Buyers convert on 18.1% of searches. But the top 5 brands take 93% of clicks, so Champion Spark Plugs is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 7,287 Automotive niches · +10 vs the category median of 49
Market size
$705K/yr320K searches / yr
90-day growth
+93.2%search demand this quarter
Competition
67%top-5 click share · 9 brands · 78 sellers

Flapen Score

Champion Spark Plugs against its category

The dotted line is the Automotive average. Past it, Champion Spark Plugs is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Champion Spark Plugs market on Amazon at a glance

Shoppers on Amazon United States searched for Champion Spark Plugs 320K times last year and spent an estimated $705K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +93.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $705K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+93.2%
Conversion, latest week
18.1%
Market size, estimated
$705Ka year
Peak month
May5.0× the quietest month
Top search term
rc12yc spark plugs70K searches a year

02 · Price

A sale here is worth $12.18.

Listings sell for $12.18 on average, from $3.91 to $58.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $12.18 that is $37K to $49K a year per listing.

Average price
$12.18under the $15 to $100 sweet spot
Price range
$3.91–$58.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$37K–$49K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Ignition Parts. It carries 1,539 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Ignition Parts
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,539per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Champion Spark Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

78

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 163%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Champion Spark Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.0×

Search terms

Top Champion Spark Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rc12yc spark plugs70K/yr
  • champion rc12yc50K/yr
  • rc12yc43K/yr
  • rc12yc champion spark plug27K/yr
  • champion rc12yc spark plugs25K/yr
  • lawn mower spark plug18K/yr
  • rc12yc spark plug15K/yr
  • briggs and stratton spark plug13K/yr
  • champion spark plug rc12yc13K/yr
  • spark plug rc12yc10K/yr

Reviews and returns

What reviews say buyers love and hate about Champion Spark Plugs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Socket/Port/Plug”
1.4%of orders come back
“Horrible spark plugs”
A buyer, on “Socket/Port/Plug”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Champion Spark Plugs questions

Answered from the same tracked data.