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Cat Oil Filter

Fail

Demand is soft, at -1.2% this quarter, so Cat Oil Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$118K/yr26K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
68%top-5 click share · 9 brands · 26 sellers

Flapen Score

Cat Oil Filter against its category

The dotted line is the Automotive average. Past it, Cat Oil Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Oil Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Oil Filter 26K times last year and spent an estimated $118K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
6.9%
Market size, estimated
$118Ka year
Top search term
1r-1807 cat oil filter8K searches a year

02 · Price

A sale here is worth $65.06.

Listings sell for $65.06 on average, from $24.84 to $139.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $65.06 that is $7K to $16K a year per listing.

Average price
$65.06inside the $15 to $100 sweet spot
Price range
$24.84–$139.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$16K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,952 within Filters. It carries 185 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
5.1%
Average rank
#1,952in Filters
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
15

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cat Oil Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

26

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 167%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Cat Oil Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Cat Oil Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1r-1807 cat oil filter8K/yr
  • cat oil filter10K/yr
  • 1r-1808 cat oil filter4K/yr
  • cat 1r-18074K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Oil Filter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Filtration”
33%of negative reviews mention “Pressure”
1.6%of orders come back
“lost 7 psi of oil pressure”
A buyer, on “Pressure”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cat Oil Filter questions

Answered from the same tracked data.