Is cat oil filter profitable to sell on Amazon United States?

The niche generates $118K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (47/100).

How competitive is the cat oil filter niche?

9 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in cat oil filter?

Top complaints mined from reviews: Pressure, Filtration, Paint Quality. The return rate is 1.6%.

What does it cost to enter the cat oil filter niche?

Listings span $24.84–$139.20; the average listing price is $65.06 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

cat oil filter

Skip it

Soft demand (-1.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Great185.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$65.06

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$24.84–$139.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$118K

$118K/yr · 26K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, cat oil filter is a $118K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat oil filter market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $98K–$130K; units × avg price
Conversion rate: 6.9%
Avg BSR: #1,952
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 5.1%
Avg brand age: 55 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

CAT67%
Lesurey7%
DEEFILL6%
GETOPAUTO6%
EKZFAZA4%
AULDAY3%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 40 weeks — -1.2% search growth over the last 90 days.

Open Trend

Top cat oil filter search terms

1r-1807 cat oil filter8K/yr +10.9%9.3% conv.
cat oil filter10K/yr -3.9%4.0% conv.
1r-1808 cat oil filter4K/yr +13.3%5.9% conv.
cat 1r-18074K/yr -27.7%4.5% conv.

All search terms

Top cat oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caterpillar 1R1807 1R-1807 Engine Oil Filter Advanced High Efficiency Multipack (Pack of 1)

CAT$32.054.8★708 rev

Caterpillar 1R-1807 Oil Filter

CAT$34.994.7★261 rev

Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)

CAT$85.294.8★708 rev

Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B

Lesurey$33.920.0★0 rev

DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791

DEEFILL$24.845.0★6 rev

Newest

by launch date

DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791

DEEFILL$24.846 rev

5mo ago

Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B

Lesurey$33.920 rev

7mo ago

Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models

Generic$127.031 rev

7mo ago

Caterpillar 1R-1808 (1R1808) Oil Filter (Pack of 2)

CAT$100.885 rev

12mo ago

3PCS 1R1808 Oil Filter Compatible with Caterpillar 1R-1808 Oil Filter CAT 3406B 3408 3412C 3412 3306B Excavator Replace 275-2604

AULDAY$69.215 rev

1y ago

What buyers say about cat oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration34%

“Fit and quality of filtering”

Advertised Vs Actual Product17%

“Works as advertised-great product”

Value For Money17%

“Great price”

Size-Overall13%

“Fits properly”

Quality-Overall11%

“Great product”

Assembly/Installation3%

“Very easy install”

Ease Of Use2%

“easy”

What buyers complain about

Pressure33%

“lost 7 psi of oil pressure”

Filtration17%

“Last 2 I purchased had problems with fuel filter sucking air”

Paint Quality17%

“chipped paint”

Leak-Proof17%

“Leaks”

Top return reasons

Size-Overall50%

Compatibility-Overall19%

Filtration16%

Advertised Vs Actual Product4%

Assembly/Installation3%

Defective Material/Parts2%

Functionality-Overall2%

Value For Money2%

Leak-Proof1%

Mechanism Issues0%

Common questions

Is cat oil filter profitable to sell on Amazon United States?: The niche generates $118K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (47/100).
How competitive is the cat oil filter niche?: 9 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in cat oil filter?: Top complaints mined from reviews: Pressure, Filtration, Paint Quality. The return rate is 1.6%.
What does it cost to enter the cat oil filter niche?: Listings span $24.84–$139.20; the average listing price is $65.06 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.