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Cashmere Essential Oil

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $42K a year here, so Cashmere Essential Oil is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$42K/yr62K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
56%top-5 click share · 9 brands · 13 sellers

Flapen Score

Cashmere Essential Oil against its category

The dotted line is the Automotive average. Past it, Cashmere Essential Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashmere Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cashmere Essential Oil 62K times last year and spent an estimated $42K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
4.8%
Market size, estimated
$42Ka year
Peak month
August4.0× the quietest month
Top search term
oil car freshener17K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $6.96 to $29.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.86 that is $1K to $3K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$6.96–$29.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Air Fresheners. It carries 2,947 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Air Fresheners
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
2,947per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cashmere Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

9%

  • Brand 166%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Cashmere Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.0×

Search terms

Top Cashmere Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil car freshener17K/yr
  • perfa car air freshener10K/yr
  • car fragrance oil8K/yr
  • creed car air freshener4K/yr
  • creed aventus car air freshener4K/yr
  • car scent oil6K/yr
  • car freshener oil5K/yr
  • perfa5K/yr
  • greed car air freshener refill3K/yr
  • perfa refill1K/yr

Reviews and returns

What reviews say buyers love and hate about Cashmere Essential Oil

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.5%of orders come back
“Strong Smell”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cashmere Essential Oil questions

Answered from the same tracked data.