Is cashmere essential oil profitable to sell on Amazon United States?

The niche generates $42K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the cashmere essential oil niche?

9 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cashmere essential oil?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.

When does demand for cashmere essential oil peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 4.0× the quietest.

What does it cost to enter the cashmere essential oil niche?

Listings span $6.96–$29.50; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 2,947 reviews — the moat a new listing must climb.

cashmere essential oil

Worth a look

Shows low returns (0.5%), but a small market ($42K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.86

avg listing price — sweet spot $15–$100

Price range

Good$6.96–$29.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,946.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$42K

$42K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, cashmere essential oil is a $42K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

cashmere essential oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $42K–$55K; units × avg price
Conversion rate: 4.8%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Perfa66%
C CLASSY PERSONALIZED JEWELRY7%
CE CRAFT7%
Dr.Eaudep4%
Air-Scent4%
HoogaLife4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.0×

Open Trend

Top cashmere essential oil search terms

oil car freshener17K/yr -13.1%2.1% conv.
perfa car air freshener10K/yr -2.4%4.5% conv.
car fragrance oil8K/yr +32.3%1.3% conv.
creed car air freshener4K/yr +83.3%7.9% conv.
creed aventus car air freshener4K/yr +45.3%6.1% conv.
car scent oil6K/yr +14.3%1.4% conv.
car freshener oil5K/yr +24.4%2.2% conv.
perfa5K/yr +3.4%2.3% conv.
greed car air freshener refill3K/yr +118.7%9.3% conv.
perfa refill1K/yr +13.9%4.6% conv.

All search terms

Top cashmere essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greed Car Air Freshener for Men | Perfume Inspired Fragrances | Strong Car Freshener with Odour Eliminator Technology | Air Freshener | Long Lasting Automotive Freshener by Perfa

Perfa$15.924.2★5,487 rev

Greed Gift Set with Refill Bottle | Perfume Inspired Car Fragrances | Strong Car Freshener with Odour Eliminator Technology | Greed Automotive Freshener by Perfa

Perfa$29.504.2★5,487 rev

C Classy Car Air Freshener Hanging 2 Pack Mahogany Teakwood Essential Oil Diffuser Cute Glass Bottle Long-Lasting Fragrance Car Accessories for Women & Men Made in USA

C CLASSY PERSONALIZED JEWELRY$9.754.2★1,823 rev

Solvre Car Air Freshener for Men | Perfume Style Freshener with Solvre Fragrance | Strong Freshener with Odour Eliminating Technology with Vent Clip | Car Air Freshener by Perfa

Perfa$14.824.3★3,661 rev

Greed Diffuser Refill 50ml Bottle | Strong Car Freshener with Car Odour Eliminator Technology | Long Lasting Automotive Car Air Freshener by Perfa

Perfa$28.034.2★5,487 rev

Newest

by launch date

Car Air Freshener Diffuser Hanging Car Scents Air Freshener Car Fresheners Long Lasting Essential Oil Diffuser Fragrance Oil Air Diffuser 4pcs

NIZENTA$8.30101 rev

6mo ago

Greed Car Air Freshener Aventos-Inspired Cologne Scent Diffuser for Cars Refined Fragrance with Premium Essential Oils Masculine Woody Leather Scent Hanging Car Diffuser Luxury Gift for Men

Dr.Eaudep$11.4259 rev

6mo ago

Greed Diffuser Refill 50ml Bottle | Strong Car Freshener with Car Odour Eliminator Technology | Long Lasting Automotive Car Air Freshener by Perfa

Perfa$28.035,487 rev

9mo ago

9PCS Greed Disposable Air Fresheners for Men | Long Lasting Car Air Freshener with Greed Fragrance | Lasts for 2 Weeks | Strong Car Perfume with Odour Eliminating Technology | by Perfa

Perfa$20.291,195 rev

1y ago

Inspired Diffuser Oil 10ml - Smells Like Luxury Perfume for Men - Long Lasting Diffuser Oil for Home Ultrasonic & Waterless Diffusers Humidifiers & Candles - Greed Perfume Inspired Scent by Perfa

Perfa$9.96131 rev

1y ago

What buyers say about cashmere essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“fresh fragrance”

Quality-Overall4%

“These people know quality product AND quality customer service”

Value For Money3%

“Good price”

Diffuse Mechanism2%

“Favorite hotel diffuser”

Durability2%

“Long lasting, smells great, easy to use and install”

Size-Overall1%

“Fits well”

Advertised Vs Actual Product1%

“Just what I wanted”

Ease Of Use1%

“Easy to use”

Strength1%

“Super strong”

Design-Overall1%

“I love the design as well”

What buyers complain about

Smell52%

“Strong Smell”

Durability7%

“Broke immediately”

Value For Money4%

“Waste Of Money”

Leak-Proof3%

“Bottle leaks”

Size-Overall3%

“Will be ordering a bigger size”

Strength2%

“very weak”

Quality-Overall2%

“Horrible quality”

Functionality-Overall2%

“Doesnt work”

Diffuse Mechanism1%

“do not use for car diffuser”

Paint Quality1%

“it ruined the paint”

Top return reasons

Smell68%

Advertised Vs Actual Product7%

Leak-Proof6%

Diffuse Mechanism4%

Functionality-Overall3%

Size-Overall2%

Value For Money2%

Defective Material/Parts1%