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Carhartt Seat Covers for Trucks

Fail

Buyers convert on only 0.9% of searches, so Carhartt Seat Covers for Trucks is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$1.2M/yr836K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
39%top-5 click share · 13 brands · 70 sellers

Flapen Score

Carhartt Seat Covers for Trucks against its category

The dotted line is the Automotive average. Past it, Carhartt Seat Covers for Trucks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carhartt Seat Covers for Trucks market on Amazon at a glance

Shoppers on Amazon United States searched for Carhartt Seat Covers for Trucks 836K times last year and spent an estimated $1.2M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
836K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
0.9%
Market size, estimated
$1.2Ma year
Peak month
December1.9× the quietest month
Top search term
carhartt seat covers for trucks137K searches a year

02 · Price

A sale here is worth $148.60.

Listings sell for $148.60 on average, from $28.61 to $358.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $148.60 that is $37K to $74K a year per listing.

Average price
$148.60above the $15 to $100 sweet spot
Price range
$28.61–$358.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$37K–$74K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #476 within Seat Covers & Accessories. It carries 2,044 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#476in Seat Covers & Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,044per listing
Listings tracked
34

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Carhartt Seat Covers for Trucks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

70

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

13%

  • Brand 141%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 13%)

Demand

Carhartt Seat Covers for Trucks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Carhartt Seat Covers for Trucks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carhartt seat covers for trucks137K/yr
  • carhartt seat covers175K/yr
  • rough country seat covers98K/yr
  • ram 1500 seat covers77K/yr
  • f250 seat covers42K/yr
  • ram 2500 seat covers40K/yr
  • truck seat covers chevy silverado 150025K/yr
  • chevy silverado 1500 seat covers25K/yr
  • 2013 f150 seat covers18K/yr
  • f350 seat covers21K/yr

Reviews and returns

What reviews say buyers love and hate about Carhartt Seat Covers for Trucks

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Doesn't fit like it says”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Carhartt Seat Covers for Trucks questions

Answered from the same tracked data.