cargo cover
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.93avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.13–$117.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 429K searches
Review moat
Okay3,220.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cargo cover is a $193K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cargo cover market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $222K–$295K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 6.3%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
34
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
46%
Top 20: 87%
Open market
39%
- PETICON15%
- WOYUO12%
- F-color10%
- BDK10%
- Motor Trend8%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cargo cover search terms
- cargo cover127K/yr
- car trunk mat42K/yr
- trunk cover56K/yr
- cargo liner for suv35K/yr
- suv trunk mat22K/yr
- suv cargo liner22K/yr
- trunk protector10K/yr
- trunk mat for suv11K/yr
- suv cargo mat10K/yr
- car trunk cover9K/yr
Top cargo cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PETICON SUV Cargo Liner for Dogs Waterproof Trunk Cover for SUVs with Bumper Flap Protector Scratchproof Durable 600D Oxford Fabric Non-Slip Machine Washable
PETICON$37.104.5★2,972 rev

Heavy Duty Cargo Liner Floor Mat-All Weather Trunk Protection Trimmable to Fit & Durable HD Rubber Protection for Car SUV Sedan Auto
BDK$29.034.3★17,331 rev

Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.474.7★41 rev

F-color SUV Cargo Liner for Dogs Heavy Duty Water Resistant Pet Cargo Cover Dog Seat Cover Mat for Mid-Size SUVs Sedans Vans with Bumper Flap Protector Non-Slip Standard Size Universal Fit Black
F-color$29.694.7★8,689 rev

Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.074.6★171 rev
Newest
by launch date
RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)
RAIPY$19.1225 rev

Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.07171 rev

SUV Cargo Liner for Dogs Upgraded Scratch-proof Leather 14.17 Heightened Side Flaps 53.15 x40.55 Waterproof Non-Slip Trunk Liner with Bumper Flap Universal Fit for SUVs Sedans Vans 3-Row SUV
Pecute$85.2484 rev

IJVAE SUV Cargo Liner for Dogs Waterproof Dog Trunk Cover with Bumper Flap Protector Pet Cargo Mat for SUVs Sedans Vans Non-Slip Scratchproof Dog Seat CoverLarge Size Universal Fit Black
IJVAE$46.5034 rev

Simple Trending SUV Cargo Liner for Dogs Waterproof Dog Car Seat Cover Mat for SUVs Sedans Vans Universal Fit Pet Trunk Cover with Non-Slip Bumper Flap Protector Black
Simple Trending$20.8519 rev
Trending
90-day click momentum
SUV Cargo Liner for Dogs Upgraded Scratch-proof Leather 14.17 Heightened Side Flaps 53.15 x40.55 Waterproof Non-Slip Trunk Liner with Bumper Flap Universal Fit for SUVs Sedans Vans 3-Row SUV
Pecute$85.244.5★

Amazon Basics Cargo Liner Floor Mat All Weather Trunk Protection Trimmable to Fit Black
Amazon Basics$20.074.6★

IJVAE SUV Cargo Liner for Dogs Waterproof Dog Trunk Cover with Bumper Flap Protector Pet Cargo Mat for SUVs Sedans Vans Non-Slip Scratchproof Dog Seat CoverLarge Size Universal Fit Black
IJVAE$46.504.4★

RAIPY Car Trunk Mat - Universal Size 29 x 39 Floral Pattern Cargo Liner Car Accessory for SUVs/Sedan/Wagons Durable Protective Mat Trunk Liner for Families/Travel Enthusiasts (Flowers-8)
RAIPY$19.124.5★

Universal Car Trunk Mat 29 x 39 Multicolor Floral All Weather Trunk Protection Cargo Liner Durable Cargo Mat Rear Trunk Liner Stylish Vehicle Interior Accessories Suitable for Most Car Models
WOYUO$20.474.7★
What buyers say about cargo cover
What buyers praise and complain about, mined from review topics.What buyers love
“its really easy to fit”
“This is a nice quality mat”
“Excellent value”
“easy to wash”
“thick material”
“The material feels durable”
“Good mat for protection”
“The quality is thick waterproof pvc”
“Easy to put on”
“Seems sturdy”
What buyers complain about
“It was too big”
“Be aware, toxic smell”
“- Some material is thin”
“Poor grip too”
“Garbage”
“the suction cups to hold it up suck”
“Side clips broke”
“False information”
“it wasnt sticking”
“The material feels very cheap honestly”
Top return reasons
Common questions
- Is cargo cover profitable to sell on Amazon United States?
- The niche generates $193K/yr across 34 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the cargo cover niche?
- 28 brands and 34 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in cargo cover?
- Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 3.7%.
- When does demand for cargo cover peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cargo cover niche?
- Listings span $8.13–$117.17; the average listing price is $36.93 (sweet spot $15–$100). The average incumbent carries 3,221 reviews — the moat a new listing must climb.