Car Wax

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

7.1%

Market size, estimated

$1.9Ma year

Peak month

August2.0× the quietest month

Top search term

car wax635K searches a year

Listings sell for $19.87 on average, from $7.02 to $72.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $19.87 that is $40K to $50K a year per listing.

Average price

$19.87inside the $15 to $100 sweet spot

Price range

$7.02–$72.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$40K–$50K

Returns

1.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Exterior Care. It carries 8,760 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#55in Exterior Care

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,760per listing

Listings tracked

55

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months