Car Safety
FailShoppers spend an estimated $28K a year here, so Car Safety is a Fail.
- Flapen Score
- 32 / 100Ranks 6,954 of 7,287 Automotive niches · −17 vs the category median of 4932
- Market size
- $28K/yr139K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 84%top-5 click share · 9 brands · 29 sellers
Flapen Score
Car Safety against its category
The dotted line is the Automotive average. Past it, Car Safety is stronger. Inside it, weaker.
Market
The Car Safety market on Amazon at a glance
Shoppers on Amazon United States searched for Car Safety 139K times last year and spent an estimated $28K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $28Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- car safety47K searches a year
02 · Price
A sale here is worth $23.66.
Listings sell for $23.66 on average, from $6.37 to $67.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.66 that is $0 to $2K a year per listing.
- Average price
- $23.66inside the $15 to $100 sweet spot
- Price range
- $6.37–$67.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Safety. It carries 7,570 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Safety
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 7,570per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Car Safety products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
29
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- Brand 156%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Car Safety search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Car Safety search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car safety47K/yr
- car emergency26K/yr
- car safety accessories20K/yr
- automotive interior safety products18K/yr
- safety tools6K/yr
- emergency supplies for car7K/yr
- car emergency supplies5K/yr
- emergency car7K/yr
- car safety essentials3K/yr
Reviews and returns
What reviews say buyers love and hate about Car Safety
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Safety questions
Answered from the same tracked data.