Car Pass
FailBuyers convert on only 0.8% of searches, so Car Pass is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $86K/yr87K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 23%top-5 click share · 42 brands · 75 sellers
Flapen Score
Car Pass against its category
The dotted line is the Automotive average. Past it, Car Pass is stronger. Inside it, weaker.
Market
The Car Pass market on Amazon at a glance
Shoppers on Amazon United States searched for Car Pass 87K times last year and spent an estimated $86K. The top 5 brands take 55% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $86Ka year
- Top search term
- 2026 honda civic sport seat covers16K searches a year
02 · Price
A sale here is worth $131.08.
Listings sell for $131.08 on average, from $17.61 to $236.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $131.08 that is $0 to $13K a year per listing.
- Average price
- $131.08above the $15 to $100 sweet spot
- Price range
- $17.61–$236.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #655 within Seat Covers & Accessories. It carries 3,567 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 88%
- Out of stock, average day
- 7.0%
- Average rank
- #655in Seat Covers & Accessories
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 3,567per listing
- Listings tracked
- 103
04 · Newcomers
6 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Car Pass products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
75
Top-5 brand share
55%
Top 20: 88%
Top-5 click share
23%
Top 20: 53%
Open market
42%
- Brand 127%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
Car Pass search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Search terms
Top Car Pass search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2026 honda civic sport seat covers16K/yr
- 2026 chevy equinox seat covers13K/yr
- challenger seat covers12K/yr
- 2022 honda crv seat covers7K/yr
- 2021 honda crv seat covers6K/yr
- 2025 hyundai sonata seat covers7K/yr
- honda civic leather seat covers5K/yr
- 2022 honda accord seat covers5K/yr
- honda civic 2025 seat covers6K/yr
- car pass leather seat covers4K/yr
Reviews and returns
What reviews say buyers love and hate about Car Pass
We read the reviews and the return reasons for every product selling here.
“Crappy fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Pass questions
Answered from the same tracked data.