Car Mat Cleaner
FailThe top 5 brands take 100% of clicks, so Car Mat Cleaner is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $277K/yr181K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 29 sellers
Flapen Score
Car Mat Cleaner against its category
The dotted line is the Automotive average. Past it, Car Mat Cleaner is stronger. Inside it, weaker.
Market
The Car Mat Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Car Mat Cleaner 181K times last year and spent an estimated $277K. All 5 brands take every click. Demand peaks in Mar–Apr–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $277Ka year
- Peak month
- November5.7× the quietest month
- Top search term
- car mat cleaner37K searches a year
02 · Price
A sale here is worth $19.45.
Listings sell for $19.45 on average, from $7.74 to $36.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $19.45 that is $24K to $29K a year per listing.
- Average price
- $19.45inside the $15 to $100 sweet spot
- Price range
- $7.74–$36.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $24K–$29K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Interior Care. It carries 7,865 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Interior Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,865per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Car Mat Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 215%
- Brand 38%
- Brand 48%
- Brand 53%
Demand
Car Mat Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 5.7×
Search terms
Top Car Mat Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car mat cleaner37K/yr
- floor mat cleaner17K/yr
- weather tech mat cleaner12K/yr
- weathertech floor mat cleaner10K/yr
- chemical guys mat renew13K/yr
- car floor mat cleaner13K/yr
- rubber mat cleaner for car9K/yr
- rubber mat cleaner8K/yr
- chemical guys floor mat cleaner8K/yr
- car floor mat protector9K/yr
Reviews and returns
What reviews say buyers love and hate about Car Mat Cleaner
We read the reviews and the return reasons for every product selling here.
“Not a good cleaner”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Mat Cleaner questions
Answered from the same tracked data.









