Car Freshies

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months

764K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

3.4%

Market size, estimated

$322Ka year

Peak month

December1.6× the quietest month

Top search term

yankee candle car freshener253K searches a year

Listings sell for $12.30 on average, from $3.13 to $23.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.30 that is $9K to $12K a year per listing.

Average price

$12.30under the $15 to $100 sweet spot

Price range

$3.13–$23.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #322 within Air Fresheners. It carries 6,730 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#322in Air Fresheners

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

6,730per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months