Car Freshies
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 95% of clicks, so Car Freshies is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 7,287 Automotive niches · +2 vs the category median of 4951
- Market size
- $322K/yr764K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 131 sellers
Flapen Score
Car Freshies against its category
The dotted line is the Automotive average. Past it, Car Freshies is stronger. Inside it, weaker.
Market
The Car Freshies market on Amazon at a glance
Shoppers on Amazon United States searched for Car Freshies 764K times last year and spent an estimated $322K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 764K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $322Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- yankee candle car freshener253K searches a year
02 · Price
A sale here is worth $12.30.
Listings sell for $12.30 on average, from $3.13 to $23.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.30 that is $9K to $12K a year per listing.
- Average price
- $12.30under the $15 to $100 sweet spot
- Price range
- $3.13–$23.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #322 within Air Fresheners. It carries 6,730 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #322in Air Fresheners
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 6,730per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Car Freshies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
131
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
4%
- Brand 184%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Car Freshies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Car Freshies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yankee candle car freshener253K/yr
- car freshies141K/yr
- yankee candle car air freshener61K/yr
- car freshie56K/yr
- car air freshener yankee candle24K/yr
- pink car air freshener24K/yr
- pink air freshener for car21K/yr
- yankee candle air freshener24K/yr
- yankee candle car21K/yr
- freshies car air freshener13K/yr
Reviews and returns
What reviews say buyers love and hate about Car Freshies
We read the reviews and the return reasons for every product selling here.
“Strong Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Freshies questions
Answered from the same tracked data.