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Car Door Edge Guards

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at +6.5% this quarter, so Car Door Edge Guards is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 7,287 Automotive niches · +11 vs the category median of 49
Market size
$406K/yr957K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
34%top-5 click share · 45 brands · 67 sellers

Flapen Score

Car Door Edge Guards against its category

The dotted line is the Automotive average. Past it, Car Door Edge Guards is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Door Edge Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Car Door Edge Guards 957K times last year and spent an estimated $406K. The top 5 brands take 47% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 957K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months
957K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
2.9%
Market size, estimated
$406Ka year
Peak month
April1.3× the quietest month
Top search term
car door edge guards277K searches a year

02 · Price

A sale here is worth $14.58.

Listings sell for $14.58 on average, from $4.35 to $70.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $14.58 that is $4K to $7K a year per listing.

Average price
$14.58under the $15 to $100 sweet spot
Price range
$4.35–$70.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #103 within Door Entry Guard. It carries 2,586 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
1.6%
Average rank
#103in Door Entry Guard
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,586per listing
Listings tracked
54

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Car Door Edge Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

67

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

34%

Top 20: 75%

Open market

48%

  • Brand 115%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Car Door Edge Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Car Door Edge Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car door edge guards277K/yr
  • car door protector224K/yr
  • door edge guard72K/yr
  • car door edge protector40K/yr
  • automotive door entry guard49K/yr
  • door edge guards35K/yr
  • door edge protector30K/yr
  • door guards for cars36K/yr
  • protector de puertas de carro23K/yr
  • car door trim18K/yr

Reviews and returns

What reviews say buyers love and hate about Car Door Edge Guards

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Size-Overall”
3.2%of orders come back
“To Big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Car Door Edge Guards questions

Answered from the same tracked data.