Capri Blue Car Air Freshener

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $802K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

5.1%

Market size, estimated

$802Ka year

Peak month

December3.5× the quietest month

Top search term

pura car diffuser225K searches a year

Listings sell for $38.05 on average, from $13.55 to $81.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $38.05 that is $57K to $76K a year per listing.

Average price

$38.05inside the $15 to $100 sweet spot

Price range

$13.55–$81.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$57K–$76K

Returns

2.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #111 within Air Fresheners. It carries 476 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#111in Air Fresheners

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

476per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months