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Can Am Defender Mirrors

Fail

The top 5 brands take 98% of clicks, so Can Am Defender Mirrors is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$90K/yr23K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
66%top-5 click share · 6 brands · 40 sellers

Flapen Score

Can Am Defender Mirrors against its category

The dotted line is the Automotive average. Past it, Can Am Defender Mirrors is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Can Am Defender Mirrors market on Amazon at a glance

Shoppers on Amazon United States searched for Can Am Defender Mirrors 23K times last year and spent an estimated $90K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
4.8%
Market size, estimated
$90Ka year
Peak month
September2.7× the quietest month
Top search term
can am defender mirrors18K searches a year

02 · Price

A sale here is worth $81.51.

Listings sell for $81.51 on average, from $34.19 to $208.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $81.51 that is $0 to $8K a year per listing.

Average price
$81.51inside the $15 to $100 sweet spot
Price range
$34.19–$208.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #259 within Parts. It carries 151 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#259in Parts
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
151per listing
Listings tracked
16

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Can Am Defender Mirrors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 233%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Can Am Defender Mirrors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Can Am Defender Mirrors

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Size-Overall”
4.5%of orders come back
“They are a little bit on the larger side”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Can Am Defender Mirrors questions

Answered from the same tracked data.