Caliper Paint

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months

412K

Growth, 90 days vs prior 90

+25.8%

Conversion, latest week

2.0%

Market size, estimated

$284Ka year

Peak month

April1.9× the quietest month

Top search term

caliper paint158K searches a year

Listings sell for $33.78 on average, from $9.67 to $69.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $33.78 that is $8K to $17K a year per listing.

Average price

$33.78inside the $15 to $100 sweet spot

Price range

$9.67–$69.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

0.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #127 within Paint & Paint Supplies. It carries 2,424 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

80%

Out of stock, average day

2.0%

Average rank

#127in Paint & Paint Supplies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,424per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months