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Cable Lube

Fail

Shoppers spend an estimated $42K a year here, so Cable Lube is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$42K/yr45K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
78%top-5 click share · 9 brands · 110 sellers

Flapen Score

Cable Lube against its category

The dotted line is the Automotive average. Past it, Cable Lube is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Lube market on Amazon at a glance

Shoppers on Amazon United States searched for Cable Lube 45K times last year and spent an estimated $42K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
6.5%
Market size, estimated
$42Ka year
Peak month
April1.9× the quietest month
Top search term
cable lube19K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $6.69 to $31.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $14.38 that is $4K to $7K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$6.69–$31.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Fluids & Maintenance. It carries 2,426 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#96in Fluids & Maintenance
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,426per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Cable Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

110

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Brand 148%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 14%)

Demand

Cable Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Cable Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable lube19K/yr
  • motorcycle cable lube10K/yr
  • motion pro cable lube6K/yr
  • throttle cable lube5K/yr
  • cable lubricant3K/yr
  • cable lubricant spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Lube

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Leaked extensively”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cable Lube questions

Answered from the same tracked data.