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Cabin Air Filter

Pass

Cabin Air Filter scores 71 out of 100, a Pass. Shoppers spend an estimated $20.4M a year here, search demand grew +12.0% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 7,287 Automotive niches · +22 vs the category median of 49
Market size
$20.4M/yr12.8M searches / yr
90-day growth
+12.0%search demand this quarter
Competition
15%top-5 click share · 41 brands · 196 sellers

Flapen Score

Cabin Air Filter against its category

The dotted line is the Automotive average. Past it, Cabin Air Filter is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cabin Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Cabin Air Filter 12.8M times last year and spent an estimated $20.4M. The top 5 brands take 57% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 12.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.4M a year.

Searches, last 12 months
12.8M
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
7.9%
Market size, estimated
$20.4Ma year
Peak month
July1.5× the quietest month
Top search term
cabin air filter3.3M searches a year

02 · Price

A sale here is worth $20.18.

Listings sell for $20.18 on average, from $7.36 to $111.91. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 5,000 to 6,000 of them. At $20.18 that is $101K to $121K a year per listing.

Average price
$20.18inside the $15 to $100 sweet spot
Price range
$7.36–$111.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
5,000–6,000
Revenue per listing a year
$101K–$121K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #45 within Filters. It carries 19,692 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.3%
Average rank
#45in Filters
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
19,692per listing
Listings tracked
163

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
63 months

Products

Top Cabin Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

196

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

15%

Top 20: 38%

Open market

36%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Cabin Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cabin Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cabin air filter3.3M/yr
  • engine air filter1.8M/yr
  • filter1.4M/yr
  • air filter for my car1.0M/yr
  • cabin air filter for my car629K/yr
  • furnace filters767K/yr
  • air purifier filter548K/yr
  • air filters482K/yr
  • cabin filter442K/yr
  • filters376K/yr

Reviews and returns

What reviews say buyers love and hate about Cabin Air Filter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Filtration”
1.2%of orders come back
“Not filtering”
A buyer, on “Filtration”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cabin Air Filter questions

Answered from the same tracked data.