Is Bw100 profitable to sell on Amazon United States?

Flapen scores Bw100 34 out of 100 on Amazon United States, a Fail. Shoppers spend $65K a year across 7 tracked products. Search demand grew -18.8% in the last 90 days.

How competitive is the Bw100 niche on Amazon United States?

4 brands and 80 sellers compete in Bw100 on Amazon United States. The top 5 Bw100 products take 92% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Bw100?

Bw100 buyers on Amazon United States complain most about Functionality-Overall, Value For Money, and Ease Of Cleaning. An estimated 0.1% of orders come back.

When does demand for Bw100 peak?

Search demand for Bw100 on Amazon United States peaks in Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Bw100 niche?

Bw100 sells for $21.44 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.99 to $35.92. The average product has 5,532 reviews, the count a new listing must catch up to.

Bw100

Fail

The top 5 brands take 100% of clicks, so Bw100 is a Fail.

Flapen Score: 34
34 / 100Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size: $65K/yr49K searches / yr
90-day growth: -18.8%search demand this quarter
Competition: 92%top-5 click share · 4 brands · 80 sellers

Flapen Score

Bw100 against its category

The dotted line is the Automotive average. Past it, Bw100 is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Bw100 market on Amazon at a glance

Shoppers on Amazon United States searched for Bw100 49K times last year and spent an estimated $65K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months: 49K
Growth, 90 days vs prior 90: -18.8%
Conversion, latest week: 6.2%
Market size, estimated: $65Ka year
Peak month: December2.3× the quietest month
Top search term: bw10026K searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $7.99 to $35.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.44 that is $5K to $11K a year per listing.

Average price: $21.44inside the $15 to $100 sweet spot
Price range: $7.99–$35.92
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$11K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Oils & Fluids. It carries 5,532 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #58in Oils & Fluids
Average rating: 4.70 starsAmazon United States average 4.42 stars
Average reviews: 5,532per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Bw100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Brand 181%
Brand 29%
Brand 35%
Brand 44%
Open — no brand owns it (0%)

Demand

Bw100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bw100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bw10026K/yr -20.5%4.5% conv.
electric motor cleaner4K/yr +17.5%5.3% conv.
electrical terminal cleaner5K/yr -27.4%5.8% conv.
bw 1005K/yr -30.0%9.1% conv.
bw-1004K/yr -14.9%10.1% conv.
motherboard cleaner3K/yr +9.4%2.0% conv.
bw100 electronic contact cleaner3K/yr -42.0%11.0% conv.

Reviews and returns

What reviews say buyers love and hate about Bw100

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”

17%of negative reviews mention “Functionality-Overall”

0.1%of orders come back

“The left controller stick was drifting and it did not entirely fix the situation”

A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Bw100 questions

Answered from the same tracked data.

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