Is butyl tape profitable to sell on Amazon United States?

The niche generates $735K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the butyl tape niche?

15 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in butyl tape?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 2.2%.

When does demand for butyl tape peak?

Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the butyl tape niche?

Listings span $4.38–$37.68; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.

butyl tape

Worth a look

Shows searches that convert (9.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.36

avg listing price — sweet spot $15–$100

Growth

Great+61.4%

90-day search growth — must beat 0% to launch

Market size

Good$735K

$735K/yr · 452K searches

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$4.38–$37.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,302.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, butyl tape is a $735K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

butyl tape market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $694K–$868K; units × avg price
Conversion rate: 9.4%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 5.0%
Avg brand age: 50 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

21%

Dicor27%
XFasten19%
Akexermu13%
LLPT9%
TAGLLY6%
Rtcimoic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top butyl tape search terms

butyl tape265K/yr +64.6%7.6% conv.
butyl sealant tape65K/yr +49.0%7.0% conv.
butyl tape rv24K/yr +85.6%11.1% conv.
butyl14K/yr +35.0%4.3% conv.
rv butyl tape11K/yr +142.3%10.8% conv.
butyl tape waterproof13K/yr +68.4%4.2% conv.
butyl rubber8K/yr -3.9%2.5% conv.
butyl rubber tape8K/yr +23.4%4.9% conv.
rv putty tape5K/yr +86.2%9.1% conv.
dicor butyl tape4K/yr +178.5%12.8% conv.

All search terms

Top butyl tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dicor BT-1834-1 Butyl Seal Tape - 1/8 x 3/4 x 30 Repair Tape for RV Trailer Motorhome Window and Vent Sealing

Dicor$15.664.7★12,875 rev

Butyl Sealant Tape Butyl Rubber Sealant Promote Sealing Purpose- autty Tape for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.

Akexermu$10.034.8★800 rev

XFasten Butyl Sealing Tape Black 1/8-In x 3/4-In x 30-Foot Plumbers Putty RV Sealant Boat Sealing EDPM Butyl Tape

XFasten$15.954.6★2,820 rev

Dicor BBT-3634-1 Butyl Tape - 3/16 x 3/4 x 20 - RV Trailer Motorhome Repair Tape

Dicor$11.274.7★12,875 rev

LLPT Butyl Tape 1 Inch x 33 Feet White 1 Pack

LLPT$14.914.7★3,470 rev

Newest

by launch date

Rtcimoic Butyl Tape 2m (6.6FT) - Premium Grade Butyl Rubber Snake Sealant Tape for Car Window/Headlight Leak Sealing & Repair

Rtcimoic$4.3885 rev

7mo ago

Rtcimoic Butyl Tape 4.57m (15FT) - Heavy Duty Snake Glue Butyl Rubber Tape for Vehicle/Camper/Ship Leak Repair Car Window & Headlight Sealing

Rtcimoic$8.7985 rev

7mo ago

Okxiri Butyl Tape 3/4 Inch x 29.5 Feet Butyl Sealant Tape for RV Camper Trailer Window Boat Roof and Pipe Sealing & Patching

Okxiri$11.8837 rev

8mo ago

ZOLLEFY Butyl Sealing Tape 13 Feet 2-Pack - Ideal for Automotive Parts RV and Boat Windows Doors and Windshield Sealing Headlight Sealing Putty Tape

ZOLLEFY$10.4688 rev

1y ago

TAPEBEAR Butyl Tape White 1/2 x 30 x 1/8 RV Tape Sealant Waterproof White Butyl Caulking Stretchable Butyl Sealant Headlight Putty Tape for EPDM Auto RV Window

TAPEBEAR$11.55329 rev

2y ago

What buyers say about butyl tape

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product for its intended use”

Adhesion/Stickiness16%

“Sticks very well”

Advertised Vs Actual Product14%

“Works as it should”

Value For Money11%

“Worth the money”

Ease Of Use8%

“Easy to use”

Efficiency7%

“Works good”

Leak-Proof6%

“Not a single leak”

Water Resistance3%

“This is a great product to keep things water proof”

Assembly/Installation2%

“Easy installation”

Durability2%

“Durable”

What buyers complain about

Adhesion/Stickiness34%

“It was sticky”

Value For Money10%

“But after getting it I realized that there are a lot of other items out there that are a lot cheaper”

Functionality-Overall4%

“Doesnt work”

Strength4%

“Did not hold up like it claimed”

Color4%

“This is not white”

Ease Of Cleaning2%

“Well, they left a mess and I have had this gap for a long time underneath the pipe”

Water Resistance2%

“Doesnt really work to seal water”

Shape/Style2%

“was had lost its shape”

Stretchability/Expandability/Elasticity2%

“not stretch it”

Ease Of Use2%

“I found this tape very hard to use”

Top return reasons

Adhesion/Stickiness33%

Size-Overall12%

Color8%

Advertised Vs Actual Product8%

Value For Money6%

Functionality-Overall5%

Compatibility-Overall4%

Width3%

Thickness2%

Thin2%

Common questions

Is butyl tape profitable to sell on Amazon United States?: The niche generates $735K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the butyl tape niche?: 15 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in butyl tape?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 2.2%.
When does demand for butyl tape peak?: Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the butyl tape niche?: Listings span $4.38–$37.68; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.