Is butyl caulk profitable to sell on Amazon United States?

The niche generates $51K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (47/100).

How competitive is the butyl caulk niche?

8 brands and 47 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in butyl caulk?

Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.

When does demand for butyl caulk peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the butyl caulk niche?

Listings span $5.79–$58.44; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

butyl caulk

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$5.79–$58.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.31

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,532.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$51K

$51K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, butyl caulk is a $51K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

butyl caulk market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $77K–$92K; units × avg price
Conversion rate: 5.7%
Avg BSR: #2,435
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Red Devil58%
Akexermu13%
CRL12%
TAGLLY5%
YOTEBLE3%
OB13%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top butyl caulk search terms

butyl sealant26K/yr +34.8%4.5% conv.
butyl caulk17K/yr +49.4%5.7% conv.
butyl rubber sealant12K/yr +15.3%5.3% conv.
butyl rubber caulk4K/yr +1.6%4.8% conv.

All search terms

Top butyl caulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Devil 0697GI RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray

Red Devil$8.854.6★742 rev

Butyl Sealant Tape Butyl Rubber Sealant Promote Sealing Purpose- autty Tape for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.

Akexermu$10.034.8★800 rev

Red Devil 06970I RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge White

Red Devil$9.824.6★742 rev

C.R. LAURENCE 777BL CRL Black 777 Butyl Rubber Sealant

CRL$15.244.6★270 rev

Red Devil 0697GI12 RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray Pack of 12

Red Devil$58.444.6★742 rev

Newest

by launch date

YOTEBLE Butyl Rubber Sealant Industrial-Grade Waterproof Caulk for Outdoor

YOTEBLE$10.203 rev

4mo ago

OB1 Universal Caulk Sealant & Adhesive Black 10.1oz | Professional Grade Premium All-in-One Advanced Hybrid 3-in1 | Water Resistant Internal & External | Shrink Crack UV & Fade Resistant | 1 Cartridge

OB1$10.38160 rev

7mo ago

TAGLLY Butyl Sealant Tape 13Ft Butyl Rubber Sealant Headlight Glue Sealant Rope for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.

TAGLLY$9.96407 rev

2y ago

Butyl Sealant Tape Butyl Rubber Sealant Promote Sealing Purpose- autty Tape for Automotive (Car RV Marine) for Installing Car Part Windows Doors and Windshield etc.

Akexermu$10.03800 rev

4y ago

Red Devil 0697GI12 RD Pro Butyl Rubber Sealant High-Performance Industrial-Grade Sealant for Outdoor & Below-Grade Applications Paintable Excellent Adhesion 10.1 oz Cartridge Gray Pack of 12

Red Devil$58.44742 rev

7y ago

What buyers say about butyl caulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Best reliable product”

Adhesion/Stickiness13%

“Sticks very well”

Value For Money10%

“Definitely worth the money”

Efficiency8%

“Works well”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“Works as expected”

Leak-Proof3%

“sealed well”

Durability3%

“Durable if applied properly”

Material Quality3%

“Very good silicone- just the plastic tube is not good”

Strength3%

“I suppose it holds fine”

What buyers complain about

Ease Of Use16%

“hard to squeeze”

Adhesion/Stickiness14%

“Not very sticky”

Quality-Overall13%

“Poor quality”

Ease Of Cleaning8%

“Messy and difficult to apply”

Functionality-Overall5%

“ultimately did not function properly”

Hard Feel5%

“hard like a rock”

Value For Money4%

“Not as expensive as 3M”

Durability4%

“It appears to be cracked already”

Leak-Proof3%

“Leakage, difficult to use, and waste of money”

Material Quality2%

“The material is closer to being a wet asphalt sealant”

Top return reasons

Adhesion/Stickiness21%

Compatibility-Overall18%

Color8%

Advertised Vs Actual Product8%

Size-Overall7%

Functionality-Overall7%

Value For Money7%

Leak-Proof3%

Strength3%

Material Quality2%

Common questions

Is butyl caulk profitable to sell on Amazon United States?: The niche generates $51K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (47/100).
How competitive is the butyl caulk niche?: 8 brands and 47 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in butyl caulk?: Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.
When does demand for butyl caulk peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the butyl caulk niche?: Listings span $5.79–$58.44; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

butyl caulk

butyl caulk market data

Competition & brand share

Demand & seasonality

Top butyl caulk search terms

Top butyl caulk products on Amazon

Top sellers

Newest

Trending

What buyers say about butyl caulk

What buyers love

What buyers complain about

Top return reasons

Common questions

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