Skip to content

Bullseye

Fail

The top 5 brands take 91% of clicks, so Bullseye is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$476K/yr408K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
68%top-5 click share · 9 brands · 31 sellers

Flapen Score

Bullseye against its category

The dotted line is the Automotive average. Past it, Bullseye is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullseye market on Amazon at a glance

Shoppers on Amazon United States searched for Bullseye 408K times last year and spent an estimated $476K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
2.0%
Market size, estimated
$476Ka year
Peak month
January2.9× the quietest month
Top search term
bullseye pro tire inflator184K searches a year

02 · Price

A sale here is worth $58.07.

Listings sell for $58.07 on average, from $9.94 to $122.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $58.07 that is $174K to $232K a year per listing.

Average price
$58.07inside the $15 to $100 sweet spot
Price range
$9.94–$122.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$174K–$232K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Tires & Wheels. It carries 5,050 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#199in Tires & Wheels
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,050per listing
Listings tracked
16

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bullseye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 174%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bullseye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bullseye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullseye pro tire inflator184K/yr
  • bullseye66K/yr
  • bullseye pro64K/yr
  • bullseye pro as seen on tv6K/yr
  • bulls eye pro tire pressure inflator15K/yr
  • bullseye tire inflator15K/yr
  • bulls eye pro9K/yr
  • bulls eye6K/yr
  • bullseye pro tire inflator as seen on tv5K/yr
  • bullseye air compressor4K/yr

Reviews and returns

What reviews say buyers love and hate about Bullseye

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Charging”
2.1%of orders come back
“it wont charge”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bullseye questions

Answered from the same tracked data.