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Bulk Rags

Fail

The top 5 brands take 97% of clicks, so Bulk Rags is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$132K/yr86K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
74%top-5 click share · 6 brands · 11 sellers

Flapen Score

Bulk Rags against its category

The dotted line is the Automotive average. Past it, Bulk Rags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Rags market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Rags 86K times last year and spent an estimated $132K. The top 5 brands take 97% of clicks. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
5.2%
Market size, estimated
$132Ka year
Peak month
April3.8× the quietest month
Top search term
cotton shop towels29K searches a year

02 · Price

A sale here is worth $29.66.

Listings sell for $29.66 on average, from $10.32 to $107.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.66 that is $7K to $15K a year per listing.

Average price
$29.66inside the $15 to $100 sweet spot
Price range
$10.32–$107.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #94 within Tools & Equipment. It carries 2,106 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#94in Tools & Equipment
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,106per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bulk Rags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 221%
  • Brand 316%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Bulk Rags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.8×

Search terms

Top Bulk Rags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton shop towels29K/yr
  • white shop towels11K/yr
  • bulk rags11K/yr
  • rags bulk9K/yr
  • work towels8K/yr
  • white shop rags6K/yr
  • shop towels cotton5K/yr
  • shop towels white3K/yr
  • cotton shop towels reusable649/yr
  • white rags shop towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Rags

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Thickness”
0.9%of orders come back
“Thin material”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bulk Rags questions

Answered from the same tracked data.