Bug Deflector
MaybeThe products selling today average only 3.9★. But buyers convert on only 0.7% of searches, so Bug Deflector is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 7,287 Automotive niches · +5 vs the category median of 4954
- Market size
- $419K/yr826K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 45%top-5 click share · 12 brands · 61 sellers
Flapen Score
Bug Deflector against its category
The dotted line is the Automotive average. Past it, Bug Deflector is stronger. Inside it, weaker.
Market
The Bug Deflector market on Amazon at a glance
Shoppers on Amazon United States searched for Bug Deflector 826K times last year and spent an estimated $419K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.
- Searches, last 12 months
- 826K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $419Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- bug deflector hood shield120K searches a year
02 · Price
A sale here is worth $71.42.
Listings sell for $71.42 on average, from $8.47 to $136.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $71.42 that is $0 to $7K a year per listing.
- Average price
- $71.42inside the $15 to $100 sweet spot
- Price range
- $8.47–$136.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #6,730 within Deflectors & Shields. It carries 86 reviews at 3.91 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 67%
- Out of stock, average day
- 8.2%
- Average rank
- #6,730in Deflectors & Shields
- Average rating
- 3.91 starsAmazon United States average 4.42 stars
- Average reviews
- 86per listing
- Listings tracked
- 39
04 · Newcomers
11 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bug Deflector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
61
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 77%
Open market
10%
- Brand 134%
- Brand 225%
- Brand 320%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 10%)
Demand
Bug Deflector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Bug Deflector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bug deflector hood shield120K/yr
- hood protector103K/yr
- bug deflector123K/yr
- bug shield hood deflector75K/yr
- hood deflector82K/yr
- bug guard hood protector35K/yr
- avs bug deflector41K/yr
- bug shield48K/yr
- hood protector bug deflector33K/yr
- hood bug deflector27K/yr
Reviews and returns
What reviews say buyers love and hate about Bug Deflector
We read the reviews and the return reasons for every product selling here.
“It did not fit my truck”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bug Deflector questions
Answered from the same tracked data.









