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Bronco Sport

Fail

Shoppers spend an estimated $15K a year here, so Bronco Sport is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$15K/yr57K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
28%top-5 click share · 57 brands · 65 sellers

Flapen Score

Bronco Sport against its category

The dotted line is the Automotive average. Past it, Bronco Sport is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronco Sport market on Amazon at a glance

Shoppers on Amazon United States searched for Bronco Sport 57K times last year and spent an estimated $15K. The top 5 brands take 36% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.8%
Market size, estimated
$15Ka year
Peak month
July1.4× the quietest month
Top search term
2022 ford bronco sport accessories20K searches a year

02 · Price

A sale here is worth $31.26.

Listings sell for $31.26 on average, from $4.76 to $188.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.26 that is $0 to $3K a year per listing.

Average price
$31.26inside the $15 to $100 sweet spot
Price range
$4.76–$188.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,775 within Body & Trim. It carries 2,954 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
6.0%
Average rank
#1,775in Body & Trim
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,954per listing
Listings tracked
73

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bronco Sport products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

65

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

28%

Top 20: 62%

Open market

59%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Bronco Sport search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bronco Sport search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2022 ford bronco sport accessories20K/yr
  • 2023 ford bronco sport accessories16K/yr
  • 2023 bronco sport accessories11K/yr
  • bronco sport accessories 20237K/yr
  • bronco sport car accessories3K/yr

Reviews and returns

What reviews say buyers love and hate about Bronco Sport

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bronco Sport questions

Answered from the same tracked data.