Is briggs and stratton ignition coil profitable to sell on Amazon United States?

The niche generates $47K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +131.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the briggs and stratton ignition coil niche?

22 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in briggs and stratton ignition coil?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.8%.

When does demand for briggs and stratton ignition coil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.7× the quietest.

What does it cost to enter the briggs and stratton ignition coil niche?

Listings span $11.98–$40.36; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

briggs and stratton ignition coil

Worth a look

Shows demand growing +131.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+131.4%

90-day search growth — must beat 0% to launch

Review moat

Great233.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.73

avg listing price — sweet spot $15–$100

Price range

Great$11.98–$40.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$47K

$47K/yr · 94K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, briggs and stratton ignition coil is a $47K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

briggs and stratton ignition coil market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $49K–$59K; units × avg price
Conversion rate: 2.5%
Avg BSR: #505
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 12.7%
Avg brand age: 45 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

53%

Top 20: 90%

Open market

28%

Hipa23%
Lucky Seven16%
DB Electrical11%
PARTSRUN10%
IGCLINIC8%
TOTEDELL3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +131.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×

Open Trend

Top briggs and stratton ignition coil search terms

briggs and stratton ignition coil37K/yr +156.0%2.6% conv.
lawn mower ignition coil7K/yr +241.1%0.5% conv.
briggs and stratton coil pack7K/yr +91.2%1.8% conv.
briggs and stratton coil8K/yr +79.9%2.9% conv.
ignition coil for briggs and stratton4K/yr +145.4%2.0% conv.
coil for briggs and stratton engine5K/yr +154.8%1.4% conv.
briggs and stratton 190cc coil3K/yr +202.8%3.1% conv.
briggs and stratton magneto4K/yr +95.4%2.2% conv.
briggs stratton ignition coil3K/yr +952.4%1.4% conv.
craftsman ignition coil4K/yr +14.5%0.5% conv.

All search terms

Top briggs and stratton ignition coil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hipa 593872 Ignition Coil for BS 593381 799582 Armature Magneto

Hipa$16.464.3★342 rev

590454 Ignition Coil Compatible with Briggs & Stratton799381 790817 692605 802574 Magneto Armature Compatible with Briggs & Stratton Engine Models:129H00 Series(0005-0185) Engine 590454 Coil+L7T Plug

Lucky Seven$15.784.4★702 rev

DB Electrical 160-01010 Ignition Coil Compatibale with/replacement for Briggs & Stratton 802574 493237 692605

DB Electrical$20.044.1★185 rev

PARTSRUN 595304 Ignition Coil 440-433 Solid State Module Replaces Briggs & Stratton 490586 491312 492341 495859 591459 690248 715231 795315 799650 For John Deere Lg492341 Lg495859 ZF-IG-A00055-P

PARTSRUN$16.334.4★351 rev

DB Electrical160-01015 New Ignition Coil for Briggs & Stratton 4045A7 405777 406777 407577 407677 407777 40H777 691060

DB Electrical$37.164.4★155 rev

Newest

by launch date

Ignition Coil Replacement for Briggs & Stratton Lawn Mower Engines Compatible with 593872 595009 596532 798534 799582 799934 84005272 & John Deere 08P500 Small Engine Coil Z567

CKETUAL$19.572 rev

2mo ago

Ignition Coil Replacement for Briggs & Stratton Lawn Mower Engines Compatible with 593872 595009 596532 798534 799582 799934 84005272 & John Deere 08P500 Small Engine Coil Z567

Wisdomse$19.837 rev

3mo ago

DZDY 595304 Ignition Coil Magneto Armature Compatible with Briggs Stratton 799650 592841 795315 495859 17HP 17.5HP 19.5HP 20HP Intek OHV Lawn Mower

DZDY$16.180 rev

3mo ago

Ignition Coil Precision Replacement for Briggs & Stratton Lawn Mower Engines (Z567) 593872 595009 596532 798534 799582 799934 84005272

Polazic$19.6418 rev

10mo ago

Set of 2 Ignition Coil Pack Compatible with Intek V-Twin 18HP 19HP 20HP 21HP 22HP Engine Briggs Stratton 407000 405000 401000 Replaces 592846 799651 691060 401577 4025a7 4035a7 403677 404577 4045a7

Vertiwell$25.9920 rev

1y ago

What buyers say about briggs and stratton ignition coil

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Easy fit”

Assembly/Installation13%

“Easy enough to install”

Advertised Vs Actual Product13%

“Working as it should”

Quality-Overall11%

“The build quality seems comparable to the original part”

Value For Money9%

“Worth the money”

Efficiency6%

“Worked well”

Durability3%

“don't break anything”

Functionality-Overall3%

“Just installed and my lawn tractor is running great”

Maintenance And Repair2%

“Perfect replacement for mower”

Motor Power2%

“engine runs great”

What buyers complain about

Size-Overall18%

“But The cable is too short”

Durability13%

“short lived”

Quality-Overall12%

“No quality control”

Defective Material/Parts6%

“wrong part”

Functionality-Overall6%

“Didn't work right to start with would not refund me do not buy”

Mounting5%

“Not wide enough mounting holes”

Assembly/Installation4%

“the other wouldnt do into the bolt hole on the head”

Socket/Port/Plug3%

“Does not come with spark plug insulators on the wire ends”

Value For Money3%

“Beats paying $50 for OEM”

Heating2%

“After a short time it over heats and shuts down”

Top return reasons

Size-Overall47%

Compatibility-Overall11%

Defective Material/Parts10%

Functionality-Overall8%

Mounting8%

Advertised Vs Actual Product4%

Connectivity-Overall2%

Durability2%

Assembly/Installation1%

Mechanism Issues1%

Common questions

Is briggs and stratton ignition coil profitable to sell on Amazon United States?: The niche generates $47K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +131.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the briggs and stratton ignition coil niche?: 22 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in briggs and stratton ignition coil?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.8%.
When does demand for briggs and stratton ignition coil peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.7× the quietest.
What does it cost to enter the briggs and stratton ignition coil niche?: Listings span $11.98–$40.36; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.