Is brellashade windshield umbrella profitable to sell on Amazon United States?

The niche generates $12K/yr across 18 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +267.9%. Flapen's verdict: Skip it (49/100).

How competitive is the brellashade windshield umbrella niche?

16 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in brellashade windshield umbrella?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.4%.

When does demand for brellashade windshield umbrella peak?

Demand peaks in Apr–May–Jun–Jul–Aug–Oct; the busiest month runs 8.8× the quietest.

What does it cost to enter the brellashade windshield umbrella niche?

Listings span $10.09–$268.42; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 2,840 reviews — the moat a new listing must climb.

brellashade windshield umbrella

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+267.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$35.95

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,840.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$10.09–$268.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Market size

Bad$12K

$12K/yr · 13K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, brellashade windshield umbrella is a $12K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul–Aug–Oct. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

brellashade windshield umbrella market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $9K–$18K; units × avg price
Conversion rate: 2.6%
Avg BSR: #654
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 27.1%
Avg brand age: 22 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

JASVIC24%
Nmoiss16%
Ontel13%
BRAVELIVO12%
EcoNour6%
TAOVEN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +267.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 8.8×

Open Trend

Top brellashade windshield umbrella search terms

umbrella shield for car3K/yr +336.4%0.9% conv.
car umbrella sun shade cover6K/yr +206.3%1.1% conv.
umbrella shield2K/yr +214.3%0.8% conv.
brellashade windshield umbrella769/yr +876.2%1.7% conv.
brella shield for car windshield732/yr +183.1%5.5% conv.

All search terms

Top brellashade windshield umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Windshield Sun Shade Umbrella Foldable Car Umbrella Sunshade with UV Block Car Front Window (Heat Insulation Protection) for Auto Windshield Covers Blackout Trucks Cars (Large)

JASVIC$14.164.0★12,269 rev

Ontel Brella Shield by Arctic Air Car Windshield Sun Shade One-Size (31x57) As Seen on TV

Ontel$11.893.6★22,011 rev

[Upgraded] Nmoiss Windshield Sun Shade Umbrella - [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior Spring Structure Edge Medium 56 L x 31 W

Nmoiss$33.904.1★3,452 rev

Car Sunshade Umbrella with Remote Y-Frame Stable Structure Heat Reduction up to 67F Universal Car Covers UV Protection for Cars SUVs Trucks (Navy Blue)

BRAVELIVO$268.420.0★0 rev

Econour Windshields Sun Shade for Car | Medium Foldable Car Sunshade & Window Tint | UV & Heat Protection Front Window Sun Shield Keeps Interior Cool Fits Sedans SUVs & Trucks (57 x 33)

EcoNour$13.604.0★980 rev

Newest

by launch date

DAZANZAN 2026 Upgraded Windshield Sun Shade Umbrella [7-Layer Vinyl Coating Heat Shield] Foldable Front Window Sunshade Umbrella Flexible Handle Protect Interior from UV Keep Car Cooler (57 x 31)

DAZANZAN$26.83101 rev

2mo ago

Car Sunshade Umbrella with Remote Y-Frame Stable Structure Heat Reduction up to 67F Universal Car Covers UV Protection for Cars SUVs Trucks (Navy Blue)

BRAVELIVO$268.420 rev

2mo ago

Foldable Car Umbrella Cover for Front Window - Car Windshield Sun Shade Heat & UV Protection Easy Open Keep Cool and Protect Interior for Auto Sedan SUV (56 L x 31 W)

Worxvell$24.7320 rev

3mo ago

Nmoiss True Dual Layer Air Cooled Windshield Sun Shade Umbrella - [Drive to Superior Coolness & Comfort] Block 99% UV Sun Rays & Heat Damage Keep Cool and Protect Interior Medium

Nmoiss$55.10598 rev

3mo ago

[2026 Upgrade] Weektic Windshield Sun Shade Umbrella [Double Thickened Ice Crystal Coating] Sun & Heat Protection Keep Vehicle Cool & Protect Interior Zero Light Leakage Medium 57 L x 31 W F

weektic$35.1620 rev

5mo ago

What buyers say about brellashade windshield umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits snuggly”

Ease Of Use17%

“Ease of use”

Sun Shade/Wind Shield12%

“Covers the whole windshield”

Quality-Overall7%

“The quality feels solid”

Value For Money4%

“Great value”

Assembly/Installation3%

“Easy Set Up”

Heating3%

“And it keeps the heat”

Efficiency3%

“Gets the Job Done”

Design-Overall3%

“solid build”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall18%

“To big”

Durability11%

“Broke after a month”

Quality-Overall8%

“Not as advertised poor quality”

Sun Protection5%

“not holding the shade”

Ease Of Use5%

“even harder to close it”

Windshield Issues3%

“Marks up the windshield”

Strength3%

“not that strong”

Value For Money3%

“there are cheaper options”

Compatibility-Overall3%

“Didnt work out on my Camry”

Advertised Vs Actual Product3%

“Not as Advertised”

Top return reasons

Size-Overall35%

Windshield Issues28%

Compatibility-Overall7%

Sun Protection6%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Ease Of Use2%

Functionality-Overall2%

Assembly/Installation2%

Value For Money1%

Common questions

Is brellashade windshield umbrella profitable to sell on Amazon United States?: The niche generates $12K/yr across 18 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +267.9%. Flapen's verdict: Skip it (49/100).
How competitive is the brellashade windshield umbrella niche?: 16 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in brellashade windshield umbrella?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.4%.
When does demand for brellashade windshield umbrella peak?: Demand peaks in Apr–May–Jun–Jul–Aug–Oct; the busiest month runs 8.8× the quietest.
What does it cost to enter the brellashade windshield umbrella niche?: Listings span $10.09–$268.42; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 2,840 reviews — the moat a new listing must climb.