Brass Knuckle
FailThe top 5 brands take 100% of clicks, so Brass Knuckle is a Fail.
- Flapen Score
- 30 / 100Ranks 7,052 of 7,287 Automotive niches · −19 vs the category median of 4930
- Market size
- $89K/yr1.9M searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 5 sellers
Flapen Score
Brass Knuckle against its category
The dotted line is the Automotive average. Past it, Brass Knuckle is stronger. Inside it, weaker.
Market
The Brass Knuckle market on Amazon at a glance
Shoppers on Amazon United States searched for Brass Knuckle 1.9M times last year and spent an estimated $89K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $89Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- brass knuckles1.0M searches a year
02 · Price
A sale here is worth $13.68.
Listings sell for $13.68 on average, from $6.63 to $25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.68 that is $3K to $7K a year per listing.
- Average price
- $13.68under the $15 to $100 sweet spot
- Price range
- $6.63–$25.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2,265 within Bumper Stickers, Decals & Magnets. It carries 2,318 reviews at 3.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #2,265in Bumper Stickers, Decals & Magnets
- Average rating
- 3.29 starsAmazon United States average 4.42 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Brass Knuckle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 221%
- Brand 313%
- Brand 410%
- Brand 55%
Demand
Brass Knuckle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Brass Knuckle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brass knuckles1.0M/yr
- brass knuckles self defense494K/yr
- self defense knuckles203K/yr
- manoplas de acero defensa personal67K/yr
- knuckles self defense51K/yr
- brass knuckle39K/yr
- real brass knuckles self defense8K/yr
- brass knuckles self defense real metal12K/yr
- brass knuckles for self defense5K/yr
- knuckle brass5K/yr
Reviews and returns
What reviews say buyers love and hate about Brass Knuckle
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brass Knuckle questions
Answered from the same tracked data.