Brake Fluid

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $741K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

+14.1%

Conversion, latest week

10.7%

Market size, estimated

$741Ka year

Peak month

March1.4× the quietest month

Top search term

brake fluid317K searches a year

Listings sell for $9.91 on average, from $5.68 to $19.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $9.91 that is $59K to $79K a year per listing.

Average price

$9.91under the $15 to $100 sweet spot

Price range

$5.68–$19.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

$59K–$79K

Returns

1.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Oils & Fluids. It carries 1,501 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#6in Oils & Fluids

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

1,501per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months