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Brake Cleaner Case 12 Pack

Fail

The top 5 brands take 98% of clicks, so Brake Cleaner Case 12 Pack is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$129K/yr33K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
60%top-5 click share · 7 brands · 59 sellers

Flapen Score

Brake Cleaner Case 12 Pack against its category

The dotted line is the Automotive average. Past it, Brake Cleaner Case 12 Pack is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Cleaner Case 12 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Brake Cleaner Case 12 Pack 33K times last year and spent an estimated $129K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
5.5%
Market size, estimated
$129Ka year
Peak month
February3.7× the quietest month
Top search term
denco brake cleaner9K searches a year

02 · Price

A sale here is worth $69.26.

Listings sell for $69.26 on average, from $29.52 to $261.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $69.26 that is $0 to $7K a year per listing.

Average price
$69.26inside the $15 to $100 sweet spot
Price range
$29.52–$261.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Oils & Fluids. It carries 2,264 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
52%
Out of stock, average day
0.0%
Average rank
#79in Oils & Fluids
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,264per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Brake Cleaner Case 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

59

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

1%

  • Brand 166%
  • Brand 225%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Brake Cleaner Case 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.7×

Search terms

Top Brake Cleaner Case 12 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denco brake cleaner9K/yr
  • brake cleaner case6K/yr
  • case of brake cleaner6K/yr
  • brake cleaner case 12 pack9K/yr
  • denco3K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Cleaner Case 12 Pack

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
16%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad spray”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brake Cleaner Case 12 Pack questions

Answered from the same tracked data.