Boot Wax

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-26.1%

Conversion, latest week

14.3%

Market size, estimated

$225Ka year

Peak month

January1.9× the quietest month

Top search term

obenaufs leather oil32K searches a year

Listings sell for $20.24 on average, from $8.98 to $58.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $20.24 that is $25K to $30K a year per listing.

Average price

$20.24inside the $15 to $100 sweet spot

Price range

$8.98–$58.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$30K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Interior Care. It carries 7,645 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#124in Interior Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

7,645per listing

Listings tracked

8

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months