Boot Waterproofing

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $511K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

-71.9%

Conversion, latest week

10.3%

Market size, estimated

$511Ka year

Peak month

February8.2× the quietest month

Top search term

sno seal76K searches a year

Listings sell for $18.47 on average, from $8.07 to $53.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $18.47 that is $23K to $28K a year per listing.

Average price

$18.47inside the $15 to $100 sweet spot

Price range

$8.07–$53.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #166 within Interior Care. It carries 4,395 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#166in Interior Care

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

4,395per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months