Boot Oil

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

12.8%

Market size, estimated

$214Ka year

Peak month

February2.1× the quietest month

Top search term

boot oil56K searches a year

Listings sell for $15.19 on average, from $5.69 to $25.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.19 that is $4K to $8K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$5.69–$25.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #64 within Interior Care. It carries 9,275 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#64in Interior Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,275per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months