Is Bondo Hardener profitable to sell on Amazon United States?

Flapen scores Bondo Hardener 42 out of 100 on Amazon United States, a Fail. Shoppers spend $63K a year across 10 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +15.8% in the last 90 days.

How competitive is the Bondo Hardener niche on Amazon United States?

6 brands and 61 sellers compete in Bondo Hardener on Amazon United States. The top 5 Bondo Hardener products take 84% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Bondo Hardener?

Bondo Hardener buyers on Amazon United States complain most about Color, Size-Overall, and Durability. An estimated 0.0% of orders come back.

When does demand for Bondo Hardener peak?

Search demand for Bondo Hardener on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Bondo Hardener niche?

Bondo Hardener sells for $10.41 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.02 to $27.77. The average product has 404 reviews, the count a new listing must catch up to.

Bondo Hardener

Fail

The top 5 brands take 97% of clicks, so Bondo Hardener is a Fail.

Flapen Score: 42
42 / 100Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size: $63K/yr39K searches / yr
90-day growth: +15.8%search demand this quarter
Competition: 84%top-5 click share · 6 brands · 61 sellers

Flapen Score

Bondo Hardener against its category

The dotted line is the Automotive average. Past it, Bondo Hardener is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Bondo Hardener market on Amazon at a glance

Shoppers on Amazon United States searched for Bondo Hardener 39K times last year and spent an estimated $63K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months: 39K
Growth, 90 days vs prior 90: +15.8%
Conversion, latest week: 15.7%
Market size, estimated: $63Ka year
Peak month: April1.4× the quietest month
Top search term: bondo hardener17K searches a year

02 · Price

A sale here is worth $10.41.

Listings sell for $10.41 on average, from $4.02 to $27.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $10.41 that is $8K to $10K a year per listing.

Average price: $10.41under the $15 to $100 sweet spot
Price range: $4.02–$27.77
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 750–1,000
Revenue per listing a year: $8K–$10K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Fillers, Adhesives & Sealants. It carries 404 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 30%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #49in Fillers, Adhesives & Sealants
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 404per listing
Listings tracked: 10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 81 months

Products

Top Bondo Hardener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Brand 149%
Brand 218%
Brand 318%
Brand 48%
Brand 54%
Brand 63%
Open — no brand owns it (0%)

Demand

Bondo Hardener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bondo Hardener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bondo hardener17K/yr +14.7%13.7% conv.
body filler hardener6K/yr +16.0%10.9% conv.
cream hardener5K/yr +11.6%10.3% conv.
bondo hardener cream5K/yr +19.4%16.8% conv.
bondo cream hardener5K/yr +22.3%18.6% conv.

Reviews and returns

What reviews say buyers love and hate about Bondo Hardener

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Advertised Vs Actual Product”

14%of negative reviews mention “Color”

<0.1%of orders come back, a rate Amazon rounds to zero

“have lots of blue to give away”

A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Bondo Hardener questions

Answered from the same tracked data.

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