bollard
Worth a lookShows a thin review moat (50 avg reviews), but prices mostly outside the sweet spot ($32.01–$329.92) keeps it on the watch list.
Review moat
Incredible50.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$115.70avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$319K$319K/yr · 106K searches
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$32.01–$329.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bollard is a $319K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
bollard market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $463K–$579K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #452
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 12.3%
- Avg brand age
- 33 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
23%
- VEVOR34%
- SierraSquad11%
- Crowd Control Warehouse11%
- ExploreHorizon8%
- BIGalleons7%
- BestEquip6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Top bollard search terms
- bollard33K/yr
- bollards17K/yr
- bollard post17K/yr
- parking bollards8K/yr
- safety bollard6K/yr
- ballards post5K/yr
- steel bollards3K/yr
- parking bollard4K/yr
- bollards steel 48 inch4K/yr
- safety bollard post4K/yr
Top bollard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEVOR Safety Bollard 42 Inch Height Bollard Post 4.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area
VEVOR$75.884.3★178 rev
Crowd Control Warehouse Trafford Industrial Steel Bollards 42 Height Safety Steel Post Yellow Powder-Coated Finish Heavy Duty Fillable with Concrete for Driveway Barrier Parking Pole & Traffic
Crowd Control Warehouse$90.684.7★120 rev
VEVOR Safety Bollard 36 Inch Height Bollard Post 5.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area
VEVOR$75.054.3★88 rev
VEVOR Safety Bollard 48 Inch Height Bollard Post 5.5 Inch Diameter Steel Pipe Safety Bollard Post Yellow Steel Bollard Steel Safety Bollard with 8 Anchor Bolts Perfect for Traffic-Sensitive Area
VEVOR$94.114.3★88 rev
CYGJSYEA Safety Bollard with Anchor Bolts 30 x 3 Heavy Duty Steel Parking Barrier Post with Reflective Tape Traffic Safety Bollard for Driveway Construction & Commercial Use 1-Pack
CYGJSYEA$34.904.6★26 rev
Newest
by launch date
4-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 16 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$132.631 rev
6-Pack 36 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$167.871 rev
6-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$205.561 rev
6Pcs 36 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 24 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Traffic-Sensitive Areas
PeacefulHues$156.350 rev
4 Packs 42 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 16 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Warehouse Entrance
ExploreHorizon$127.623 rev
Trending
90-day click momentum6-Pack 36 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$167.875.0★
6-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 24 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$205.565.0★
4-Pack 48 Inch Steel Safety Bollards 4.5 Inch Diameter Parking Bollard Post with 16 Anchor Bolts Yellow Safety Steel Bollard Post for Driveway Barrier Traffic Control & Storefront Protection
SierraSquad$132.635.0★
6Pcs 36 Inch Safety Bollard Post 4.5 Inch Diameter Steel Pipe Bollard with 24 Anchor Bolts Heavy Duty Yellow Steel Bollard for Parking Lot Security Driveway Barrier Traffic-Sensitive Areas
PeacefulHues$156.350.0★
Safety Bollard ExploreHorizon 6 Packs 48 Inch Height Bollard Post 4.5 Inch Diameter Yellow Safety Steel Bollard Post with 24 Anchor Bolts for Traffic Control Driveway Barrier Parking Pole
ExploreHorizon$184.143.7★
What buyers say about bollard
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and well built”
“Great value for what it is”
“Very sturdy and heavy”
“Safe”
“The paint appears to be a good quality powder coating”
“As far as a visual warning they work great”
“These are very light weight”
“did not take much time at all”
“Very sturdy and heavy”
What buyers complain about
“The product cannot be properly installed using the hardware provided”
“Breaks when tightening”
“The bowls are short”
“We ended up going to the hardware store and buying titten screws because the included anchors were very cheap and came apart and didnt grab”
“The included anchor bolts are extremely poor quality”
Top return reasons
Common questions
- Is bollard profitable to sell on Amazon United States?
- The niche generates $319K/yr across 34 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bollard niche?
- 17 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in bollard?
- Top complaints mined from reviews: Assembly/Installation, Strength, Size-Overall. The return rate is 1.9%.
- When does demand for bollard peak?
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bollard niche?
- Listings span $32.01–$329.92; the average listing price is $115.70 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.