Bollard

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

2.6%

Market size, estimated

$319Ka year

Peak month

May2.2× the quietest month

Top search term

bollard33K searches a year

Listings sell for $115.70 on average, from $32.01 to $329.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $115.70 that is $12K to $29K a year per listing.

Average price

$115.70above the $15 to $100 sweet spot

Price range

$32.01–$329.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$12K–$29K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #452 within Garage & Shop. It carries 50 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

12.3%

Average rank

#452in Garage & Shop

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

50per listing

Listings tracked

34

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months