Boat Anchor Winch

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

+86.4%

Conversion, latest week

0.9%

Market size, estimated

$170Ka year

Peak month

June3.6× the quietest month

Top search term

boat anchor winch40K searches a year

Listings sell for $110.74 on average, from $12.80 to $319.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $110.74 that is $0 to $11K a year per listing.

Average price

$110.74above the $15 to $100 sweet spot

Price range

$12.80–$319.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

2.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #167 within Towing Products & Winches. It carries 265 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

62%

Out of stock, average day

5.3%

Average rank

#167in Towing Products & Winches

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

265per listing

Listings tracked

47

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months