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Bmw X3 Floor Mats

Fail

Shoppers spend an estimated $20K a year here, so Bmw X3 Floor Mats is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$20K/yr24K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
48%top-5 click share · 25 brands · 46 sellers

Flapen Score

Bmw X3 Floor Mats against its category

The dotted line is the Automotive average. Past it, Bmw X3 Floor Mats is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw X3 Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Bmw X3 Floor Mats 24K times last year and spent an estimated $20K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
0.9%
Market size, estimated
$20Ka year
Peak month
December2.3× the quietest month
Top search term
bmw x3 floor mats20K searches a year

02 · Price

A sale here is worth $95.57.

Listings sell for $95.57 on average, from $19.51 to $186.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $95.57 that is $0 to $10K a year per listing.

Average price
$95.57inside the $15 to $100 sweet spot
Price range
$19.51–$186.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,480 within Floor Mats & Cargo Liners. It carries 4,485 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
91%
Out of stock, average day
9.4%
Average rank
#1,480in Floor Mats & Cargo Liners
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,485per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bmw X3 Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

46

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

48%

Top 20: 87%

Open market

35%

  • Brand 121%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Bmw X3 Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Bmw X3 Floor Mats

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Do not fit”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bmw X3 Floor Mats questions

Answered from the same tracked data.