Bmw Steering Wheel Covers
FailBuyers convert on only 1.9% of searches, so Bmw Steering Wheel Covers is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $157K/yr145K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 39%top-5 click share · 31 brands · 53 sellers
Flapen Score
Bmw Steering Wheel Covers against its category
The dotted line is the Automotive average. Past it, Bmw Steering Wheel Covers is stronger. Inside it, weaker.
Market
The Bmw Steering Wheel Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Bmw Steering Wheel Covers 145K times last year and spent an estimated $157K. The top 5 brands take 52% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $157Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- bmw steering wheel cover84K searches a year
02 · Price
A sale here is worth $57.98.
Listings sell for $57.98 on average, from $8.40 to $383.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $57.98 that is $0 to $6K a year per listing.
- Average price
- $57.98inside the $15 to $100 sweet spot
- Price range
- $8.40–$383.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,165 within Steering Wheels & Accessories. It carries 2,679 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 94%
- Out of stock, average day
- 8.0%
- Average rank
- #1,165in Steering Wheels & Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,679per listing
- Listings tracked
- 48
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bmw Steering Wheel Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
31 flat
Sellers
53
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
39%
Top 20: 77%
Open market
40%
- Brand 115%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Bmw Steering Wheel Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Bmw Steering Wheel Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bmw steering wheel cover84K/yr
- bmw steering wheel28K/yr
- bmw x3 steering wheel cover8K/yr
- bmw x5 steering wheel cover7K/yr
- bmw wheel cover7K/yr
- steering wheel cover bmw7K/yr
- bmw 328i steering wheel cover4K/yr
Reviews and returns
What reviews say buyers love and hate about Bmw Steering Wheel Covers
We read the reviews and the return reasons for every product selling here.
“Too Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Brake Bleeder Kit
$2.2M/yr+8.2%
Gas Can Pump
$1.7M/yr+20.1%
Dewalt Hedge Trimmer
$1.6M/yr+158.2%
Iron Eraser
$107K/yr>1,000%
Marine Fuel Line
$198K/yr+104.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bmw Steering Wheel Covers questions
Answered from the same tracked data.