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Bmw Oil

Fail

The top 5 brands take 97% of clicks, so Bmw Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$69K/yr63K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
59%top-5 click share · 7 brands · 65 sellers

Flapen Score

Bmw Oil against its category

The dotted line is the Automotive average. Past it, Bmw Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Bmw Oil 63K times last year and spent an estimated $69K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.8%
Market size, estimated
$69Ka year
Peak month
April1.9× the quietest month
Top search term
bmw oil26K searches a year

02 · Price

A sale here is worth $38.76.

Listings sell for $38.76 on average, from $13.83 to $124.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $38.76 that is $4K to $10K a year per listing.

Average price
$38.76inside the $15 to $100 sweet spot
Price range
$13.83–$124.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #421 within Oils & Fluids. It carries 1,667 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
3.1%
Average rank
#421in Oils & Fluids
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,667per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bmw Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

65

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Brand 149%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bmw Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Bmw Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmw oil26K/yr
  • bmw oil change kit9K/yr
  • bmw ll-01 oil7K/yr
  • bmw engine oil8K/yr
  • bmw longlife-014K/yr
  • bmw motor oil3K/yr
  • bmw high performance synthetic oil4K/yr
  • bmw oil x53K/yr

Reviews and returns

What reviews say buyers love and hate about Bmw Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
20%of negative reviews mention “Value For Money”
0.8%of orders come back
“It's getting really expensive now”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bmw Oil questions

Answered from the same tracked data.