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Bmw License Plate Frames

Fail

The products selling today already average 4.6★, so Bmw License Plate Frames is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$465K/yr500K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
57%top-5 click share · 13 brands · 24 sellers

Flapen Score

Bmw License Plate Frames against its category

The dotted line is the Automotive average. Past it, Bmw License Plate Frames is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw License Plate Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Bmw License Plate Frames 500K times last year and spent an estimated $465K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
3.3%
Market size, estimated
$465Ka year
Peak month
April1.2× the quietest month
Top search term
bmw license plate frames255K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $7.99 to $96.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.12 that is $14K to $21K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$7.99–$96.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #481 within License Plate Covers & Frames. It carries 1,918 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
4.2%
Average rank
#481in License Plate Covers & Frames
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,918per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bmw License Plate Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

24

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

11%

  • Brand 148%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Bmw License Plate Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bmw License Plate Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmw license plate frames255K/yr
  • bmw license plate frame50K/yr
  • bmw license plate44K/yr
  • bmw m license plate frame42K/yr
  • bmw plate frame27K/yr
  • license plate frames bmw13K/yr
  • bmw license plate holder10K/yr
  • bmw plate9K/yr
  • bmw x5 license plate frame7K/yr
  • m license plate frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Bmw License Plate Frames

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bmw License Plate Frames questions

Answered from the same tracked data.