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Bmw Floor Mats 3 Series

Fail

Buyers convert on only 1.1% of searches, so Bmw Floor Mats 3 Series is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$68K/yr68K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
25%top-5 click share · 38 brands · 62 sellers

Flapen Score

Bmw Floor Mats 3 Series against its category

The dotted line is the Automotive average. Past it, Bmw Floor Mats 3 Series is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw Floor Mats 3 Series market on Amazon at a glance

Shoppers on Amazon United States searched for Bmw Floor Mats 3 Series 68K times last year and spent an estimated $68K. The top 5 brands take 53% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.1%
Market size, estimated
$68Ka year
Peak month
August1.6× the quietest month
Top search term
bmw floor mats 3 series11K searches a year

02 · Price

A sale here is worth $87.23.

Listings sell for $87.23 on average, from $19.51 to $186.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.23 that is $0 to $9K a year per listing.

Average price
$87.23inside the $15 to $100 sweet spot
Price range
$19.51–$186.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,636 within Floor Mats & Cargo Liners. It carries 2,405 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
78%
Out of stock, average day
5.1%
Average rank
#1,636in Floor Mats & Cargo Liners
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,405per listing
Listings tracked
78

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bmw Floor Mats 3 Series products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

62

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

25%

Top 20: 60%

Open market

43%

  • Brand 124%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Bmw Floor Mats 3 Series search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bmw Floor Mats 3 Series search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmw floor mats 3 series11K/yr
  • bmw mats9K/yr
  • original bmw floor mats10K/yr
  • bmw oem floor mats6K/yr
  • bmw 330i floor mats6K/yr
  • bmw floor mats 5 series6K/yr
  • 2011 bmw 328i floor mats5K/yr
  • genuine bmw floor mats5K/yr
  • oem bmw floor mats4K/yr
  • bmw 3 series floor mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Bmw Floor Mats 3 Series

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.3%of orders come back
“way too big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bmw Floor Mats 3 Series questions

Answered from the same tracked data.