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Bmw Air Freshener

Fail

The top 5 brands take 100% of clicks, so Bmw Air Freshener is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$60K/yr53K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
84%top-5 click share · 3 brands · 16 sellers

Flapen Score

Bmw Air Freshener against its category

The dotted line is the Automotive average. Past it, Bmw Air Freshener is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Bmw Air Freshener 53K times last year and spent an estimated $60K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
4.6%
Market size, estimated
$60Ka year
Peak month
December1.5× the quietest month
Top search term
bmw air freshener31K searches a year

02 · Price

A sale here is worth $24.94.

Listings sell for $24.94 on average, from $11.97 to $46.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.94 that is $0 to $2K a year per listing.

Average price
$24.94inside the $15 to $100 sweet spot
Price range
$11.97–$46.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #881 within Air Fresheners. It carries 264 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#881in Air Fresheners
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
264per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bmw Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 215%
  • Brand 34%

Demand

Bmw Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Bmw Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmw air freshener31K/yr
  • bmw air freshener refill9K/yr
  • bmw natural air4K/yr
  • bmw car air freshener3K/yr
  • bmw natural air starter kit3K/yr
  • bmw air freshener starter kit3K/yr
  • bmw natural air freshener763/yr

Reviews and returns

What reviews say buyers love and hate about Bmw Air Freshener

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
1.3%of orders come back
“Not a noticeable or long lasting scent”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bmw Air Freshener questions

Answered from the same tracked data.