Black Wheel Paint
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $56K a year here, so Black Wheel Paint is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 7,287 Automotive niches · +2 vs the category median of 4951
- Market size
- $56K/yr28K searches / yr
- 90-day growth
- +23.6%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 53 sellers
Flapen Score
Black Wheel Paint against its category
The dotted line is the Automotive average. Past it, Black Wheel Paint is stronger. Inside it, weaker.
Market
The Black Wheel Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Black Wheel Paint 28K times last year and spent an estimated $56K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +23.6%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $56Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- gloss black wheel paint8K searches a year
02 · Price
A sale here is worth $19.47.
Listings sell for $19.47 on average, from $8.31 to $49.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.47 that is $2K to $5K a year per listing.
- Average price
- $19.47inside the $15 to $100 sweet spot
- Price range
- $8.31–$49.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Paint & Paint Supplies. It carries 1,790 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Paint & Paint Supplies
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,790per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Black Wheel Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black
- Price
- $8.35
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago

Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 5,713
- Age
- 7y ago

Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black
- Price
- $8.31
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 3y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
- Price
- $49.12
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago

SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)
- Price
- $9.99
- Rating
- 4.4/5
- Reviews
- 2,199
- Age
- 13y ago
Trending
estimated 90-day click momentum
Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting
- Price
- $12.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 5mo ago

Rust-Oleum 368076-6PK High Performance Wheel Spray Paint 11 oz Gloss Black 6 Pack
- Price
- $47.88
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 2y ago

Rust-Oleum 366438-6PK High Performance Wheel Spray Paint 11 oz Matte Black 6 Pack
- Price
- $48.41
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 2y ago

NADAMOO Aluminum Wheel Spray Paint Aerosol Paint for Car Rim Recolor and Protection of Metal Surface Gloss Black 2 Cans 13 Oz Per Can
- Price
- $30.30
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 2y ago

NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can
- Price
- $49.12
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago
Newest
by launch date
Qnofuit Gloss Black Rim Touch Up Paint 2-in-1 Brush & Tip 0.4 fl oz - Universal Black Rim Curb Rash Repair Kit for Scratches Scuffs on Alloy/Metal Wheels OEM Color Match Quick-Dry & Long-Lasting
- Price
- $12.28
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 5mo ago

Rust-Oleum 2X Automotive Enamel Custom Spray 5-in-1 Spray Paint 12 oz Gloss Black
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 1,604
- Age
- 1y ago

NADAMOO Aluminum Wheel Spray Paint Aerosol Paint for Car Rim Recolor and Protection of Metal Surface Gloss Black 2 Cans 13 Oz Per Can
- Price
- $30.30
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 2y ago

Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair
- Price
- $8.37
- Rating
- 4.3/5
- Reviews
- 754
- Age
- 2y ago

Rust-Oleum 368076-6PK High Performance Wheel Spray Paint 11 oz Gloss Black 6 Pack
- Price
- $47.88
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
53
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
7%
- Rust-Oleum43%
- Dupli-Color19%
- NADAMOO10%
- SYOAUTO10%
- cocomfix6%
- SMAPHY5%
- Open — no brand owns it (3 brands, 7%)
Demand
Black Wheel Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Black Wheel Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gloss black wheel paint8K/yr
- matte black wheel paint5K/yr
- gloss black rim paint4K/yr
- black spray paint for rims4K/yr
- matte black rim paint3K/yr
- wheel paint gloss black2K/yr
- rim paint gloss black2K/yr
- rim paint matte black1K/yr
Reviews and returns
What reviews say buyers love and hate about Black Wheel Paint
We read the reviews and the return reasons for every product selling here.
“Horrible spray paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Wheel Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









