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Black Wheel Paint

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $56K a year here, so Black Wheel Paint is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 7,287 Automotive niches · +2 vs the category median of 49
Market size
$56K/yr28K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 53 sellers

Flapen Score

Black Wheel Paint against its category

The dotted line is the Automotive average. Past it, Black Wheel Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wheel Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wheel Paint 28K times last year and spent an estimated $56K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
10.2%
Market size, estimated
$56Ka year
Peak month
August1.9× the quietest month
Top search term
gloss black wheel paint8K searches a year

02 · Price

A sale here is worth $19.47.

Listings sell for $19.47 on average, from $8.31 to $49.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.47 that is $2K to $5K a year per listing.

Average price
$19.47inside the $15 to $100 sweet spot
Price range
$8.31–$49.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Paint & Paint Supplies. It carries 1,790 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Paint & Paint Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,790per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Wheel Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

53

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Brand 143%
  • Brand 219%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Black Wheel Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Black Wheel Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gloss black wheel paint8K/yr
  • matte black wheel paint5K/yr
  • gloss black rim paint4K/yr
  • black spray paint for rims4K/yr
  • matte black rim paint3K/yr
  • wheel paint gloss black2K/yr
  • rim paint gloss black2K/yr
  • rim paint matte black1K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wheel Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Paint Quality”
0.7%of orders come back
“Horrible spray paint”
A buyer, on “Paint Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Wheel Paint questions

Answered from the same tracked data.