Is black silicone profitable to sell on Amazon United States?

The niche generates $266K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (48/100).

How competitive is the black silicone niche?

9 brands and 111 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in black silicone?

Top complaints mined from reviews: Ease Of Use, Ease Of Cleaning, Quality-Overall. The return rate is 0.8%.

When does demand for black silicone peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the black silicone niche?

Listings span $4.92–$24.50; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 3,659 reviews — the moat a new listing must climb.

black silicone

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Okay$266K

$266K/yr · 162K searches

Price range

Okay$4.92–$24.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.51

avg listing price — sweet spot $15–$100

Review moat

Okay3,659.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, black silicone is a $266K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

black silicone market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $263K–$315K; units × avg price
Conversion rate: 15.6%
Avg BSR: #300
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 7.7%
Avg brand age: 62 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Permatex42%
DAP21%
J-B Weld13%
ADVANCEDSIL9%
PAULINN6%
WELLUCK3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top black silicone search terms

black silicone sealant75K/yr +23.5%13.7% conv.
black silicone56K/yr +9.9%11.3% conv.
black sealant6K/yr +42.6%9.9% conv.
black adhesive sealant5K/yr +4.0%14.1% conv.
black sealant waterproof5K/yr -2.2%11.3% conv.
black silicone sealant waterproof4K/yr +6.1%9.2% conv.
silicone black5K/yr -13.0%10.2% conv.
black silicone adhesive3K/yr +26.2%10.9% conv.
black silicon3K/yr -7.6%15.7% conv.

All search terms

Top black silicone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Permatex 81158 Black Silicone Adhesive Sealant 3 oz. Tube Pack of 1

Permatex$5.794.6★11,710 rev

J-B Weld 31319 Black RTV Silicone Sealant and Adhesive - 3 oz.

J-B Weld$6.244.5★7,023 rev

DAP 100% Silicone Rubber Window Door and Siding Sealant Black 9.8 Oz (7079808642)

DAP$11.384.5★324 rev

Black Silicone Sealant & Caulk Tube with Finishing Tool Weatherproof Flexible Strong Adhesion for Bathroom Roof Window and Automotive Sealing

ADVANCEDSIL$9.414.3★678 rev

DAP 7079818280 DYNAFLEX 230 Black Raw Building Material 10.1 oz

DAP$7.024.6★891 rev

Newest

by launch date

PRAZISCHUTZ RTV Silicone Sealant - 100% Silicone Waterproof Strong Adhesion Flexible & Durable Heat & Cold Resistant Ideal for Car Kitchen Bathroom Window & Door Sealing(Black 150g)

PRAZISCHUTZ$13.9814 rev

5mo ago

Black Silicone Sealant & Caulk Tube with Finishing Tool Weatherproof Flexible Strong Adhesion for Bathroom Roof Window and Automotive Sealing

ADVANCEDSIL$9.41678 rev

10mo ago

WELLUCK Black Silicone Caulk 100% Waterproof Silicone Sealant Adhesive Caulking for RV Kitchen Bathroom Window Door Glass Auto Leak Sealing 10.2FL.OZ/300ML1 Pack

WELLUCK$10.88834 rev

2y ago

PAULINN Silicone Sealant Black 100% Silicone Caulk Waterproof for RV Kitchen Bath General Use Window Door Glass Marine 10.2 Oz 4 Packs

PAULINN$24.50914 rev

2y ago

PAULINN Silicone Sealant Black 100% Silicone Caulk Waterproof for RV Kitchen Bath General Use Window Door Glass Marine 10.2 Oz 1 Pack

PAULINN$11.94914 rev

2y ago

What buyers say about black silicone

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“the quality was consistent and excellent”

Value For Money12%

“Great value”

Advertised Vs Actual Product10%

“Exactly as described”

Efficiency9%

“Does the job”

Adhesion/Stickiness8%

“strong adhesion”

Ease Of Use6%

“Easy to use”

Material Quality4%

“Excellent choice for epoxy resin projects”

Leak-Proof3%

“So far so good...no leak”

Durability3%

“Very durable”

Ease Of Cleaning3%

“Cleans up pretty easy too for any mess you make”

What buyers complain about

Ease Of Use14%

“was difficult to work with”

Ease Of Cleaning11%

“messy”

Quality-Overall10%

“Poor quality product”

Adhesion/Stickiness7%

“GREAT ADHESIVE, BAD CONTAINER”

Leak-Proof6%

“Tube leaks from bottom”

Hard Feel4%

“hard like a rock”

Color3%

“Don't choose the black color it doesn't look as good as your imagination ses it does”

Durability3%

“the end blew out”

Thickness3%

“Prazischutz Black Silicone Caulk goes on thick, sticks hard, and refuses to let go”

Value For Money3%

“Bottom line not worth the price”

Top return reasons

Color14%

Compatibility-Overall13%

Advertised Vs Actual Product10%

Value For Money9%

Adhesion/Stickiness8%

Functionality-Overall7%

Size-Overall7%

Leak-Proof7%

Defective Material/Parts4%

Material Quality2%

Common questions

Is black silicone profitable to sell on Amazon United States?: The niche generates $266K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (48/100).
How competitive is the black silicone niche?: 9 brands and 111 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in black silicone?: Top complaints mined from reviews: Ease Of Use, Ease Of Cleaning, Quality-Overall. The return rate is 0.8%.
When does demand for black silicone peak?: Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the black silicone niche?: Listings span $4.92–$24.50; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 3,659 reviews — the moat a new listing must climb.

black silicone

black silicone market data

Competition & brand share

Demand & seasonality

Top black silicone search terms

Top black silicone products on Amazon

Top sellers

Newest

Trending

What buyers say about black silicone

What buyers love

What buyers complain about

Top return reasons

Common questions

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