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Black Microfiber Towel

Fail

The top 5 brands take 94% of clicks, so Black Microfiber Towel is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$173K/yr121K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
63%top-5 click share · 9 brands · 13 sellers

Flapen Score

Black Microfiber Towel against its category

The dotted line is the Automotive average. Past it, Black Microfiber Towel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Microfiber Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Black Microfiber Towel 121K times last year and spent an estimated $173K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
9.7%
Market size, estimated
$173Ka year
Peak month
August1.2× the quietest month
Top search term
black microfiber towel52K searches a year

02 · Price

A sale here is worth $14.69.

Listings sell for $14.69 on average, from $3.52 to $33.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.69 that is $11K to $15K a year per listing.

Average price
$14.69under the $15 to $100 sweet spot
Price range
$3.52–$33.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Tools & Equipment. It carries 20,895 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Tools & Equipment
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
20,895per listing
Listings tracked
21

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Microfiber Towel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

13

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

4%

  • HOMEXCEL57%
  • MR.SIGA16%
  • AIDEA15%
  • GLIMGLINT3%
  • Chemical Guys3%
  • CYCLXY2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Black Microfiber Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Black Microfiber Towel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black microfiber towel52K/yr
  • black microfiber cloths18K/yr
  • black rags10K/yr
  • black microfiber towels8K/yr
  • black microfiber cleaning cloth16K/yr
  • microfiber cleaning cloth black5K/yr
  • black microfiber4K/yr
  • black microfiber cloth3K/yr
  • black cleaning rags3K/yr
  • black rag3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Microfiber Towel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Thickness”
1.1%of orders come back
“Thinner material”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Microfiber Towel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data