black ice fragrance oil
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Price range
Good$9.00–$23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,929.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$88K$88K/yr · 93K searches
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, black ice fragrance oil is a $88K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
black ice fragrance oil market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $68K–$81K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
47
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- LITTLE TREES48%
- Hijoc14%
- Expressive Scent12%
- Chemical Guys8%
- AHSR PRODUCTS6%
- Blackline3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top black ice fragrance oil search terms
- black ice spray26K/yr
- black ice fragrance oil26K/yr
- black ice air freshener spray7K/yr
- little trees spray7K/yr
- black ice essential oil7K/yr
- black ice car spray4K/yr
- black ice oil4K/yr
- little tree spray3K/yr
- little trees car air fresheners spray3K/yr
- black ice spray for car4K/yr
Top black ice fragrance oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LITTLE TREES Car Air Freshener | Spray Provides a Long-Lasting Scent for Auto or Home | On-the-go Freshness | Black Ice 6 Air Fresheners
LITTLE TREES$15.934.2★2,721 rev
Black Ice Essential Oils for Waterless Scent Diffusers Reed Diffuser Oil Refill Modern Home Fragrance with Plastic Bottle 100mL(3.4fl oz)
Hijoc$10.054.1★34 rev
2oz Scented Home Fragrance Essential Oil by Expressive Scent (Black Ice)
Expressive Scent$13.334.4★528 rev
Chemical Guys Black Frost Air Premium Car Air Freshener Spray & Odor Eliminator - Crisp Masculine Scent Spray for Trucks SUVs RVs and Motorcycles - Use in Home Office or Garage 16 oz Bottle
Chemical Guys$10.874.2★11,387 rev
Little Trees Air Freshener | Vent Wrap pack of 4 | 1 Bottle Little Tree Spray | 6 Little tree Hanging Tree For Home Trucks RV Van or car AHSR Products bundle + Bonus AHSR Air Freshener (Black Ice)
AHSR PRODUCTS$16.354.7★240 rev
Newest
by launch dateBlack Ice Essential Oils for Waterless Scent Diffusers Reed Diffuser Oil Refill Modern Home Fragrance with Plastic Bottle 100mL(3.4fl oz)
Hijoc$10.0534 rev
SOXCOMFY Diffuser Oil Refill 250ml / 8.45 fl oz Black ICE - Reed & Aromatherapy Diffuser Oil Long-Lasting Home Fragrance Grapefruit Jasmine & Cedar Notes
SOXCOMFY$14.7933 rev
AirScent Creed-Aventus-Inspired Diffuser Oil - No. 5002 Perfume Dupe - Premium Fragrance Oil Blend for Ultrasonic and Waterless Diffusers and Crafting - 10 ml 0.34 fl oz Glass Bottle with Dropper
Air-Scent$9.81501 rev
Blackline Car Care - Dark Ice Car Air Freshener Spray Premium Odor Eliminator for Cars Trucks RVs SUV or Home Use - 8 fl OZ - Air Freshener - Dark Ice Spray
Blackline$14.14579 rev
Little Trees Air Freshener | Vent Wrap pack of 4 | 1 Bottle Little Tree Spray | 6 Little tree Hanging Tree For Home Trucks RV Van or car AHSR Products bundle + Bonus AHSR Air Freshener (Black Ice)
AHSR PRODUCTS$16.35240 rev
Trending
90-day click momentum
CAR AIR FRSH SPRAY BI
LITTLE TREES$9.003.4★
Black Ice Essential Oils for Waterless Scent Diffusers Reed Diffuser Oil Refill Modern Home Fragrance with Plastic Bottle 100mL(3.4fl oz)
Hijoc$10.054.1★
2oz Scented Home Fragrance Essential Oil by Expressive Scent (Black Ice)
Expressive Scent$13.334.4★
AirScent Creed-Aventus-Inspired Diffuser Oil - No. 5002 Perfume Dupe - Premium Fragrance Oil Blend for Ultrasonic and Waterless Diffusers and Crafting - 10 ml 0.34 fl oz Glass Bottle with Dropper
Air-Scent$9.814.4★
Chemical Guys Black Frost Air Premium Car Air Freshener Spray & Odor Eliminator - Crisp Masculine Scent Spray for Trucks SUVs RVs and Motorcycles - Use in Home Office or Garage 16 oz Bottle
Chemical Guys$10.874.2★
What buyers say about black ice fragrance oil
What buyers praise and complain about, mined from review topics.What buyers love
“it always smells divine”
“Great Product”
“Great price”
“easy to use”
“Lasts”
“works as expected”
“They are a good size”
“It is fresh nevertheless”
“The can design is practical and discreet”
“No leaks, smells great”
What buyers complain about
“Not strong enough smell”
“Does not last”
“definitely not worth 10 dollars”
“the spray bottle leaks”
“Not very strong”
“Garbage”
“It lasts less than an hour after spraying”
“Larger than expected”
“Does not work”
“believe this is water”
Top return reasons
Common questions
- Is black ice fragrance oil profitable to sell on Amazon United States?
- The niche generates $88K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the black ice fragrance oil niche?
- 9 brands and 47 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in black ice fragrance oil?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- When does demand for black ice fragrance oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the black ice fragrance oil niche?
- Listings span $9.00–$23.89; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.