Biker Jacket

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-44.2%

Conversion, latest week

0.3%

Market size, estimated

$114Ka year

Peak month

December6.3× the quietest month

Top search term

motorcycle leather jacket39K searches a year

Listings sell for $120.83 on average, from $26.41 to $447.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $120.83 that is $0 to $12K a year per listing.

Average price

$120.83above the $15 to $100 sweet spot

Price range

$26.41–$447.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

14.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #292 within Protective Gear. It carries 486 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

84%

Out of stock, average day

6.7%

Average rank

#292in Protective Gear

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

486per listing

Listings tracked

195

42 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months