biker jacket
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great485.58avg incumbent reviews — the moat a new listing must climb
Avg price
Good$120.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 363K searches
Price range
Bad$26.41–$447.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, biker jacket is a $114K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
biker jacket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $60K–$91K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 87%
- Out of stock
- 6.7%
- Avg brand age
- 47 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
76
Top-5 brand share
54%
Top 20: 87%
Top-5 click share
13%
Top 20: 36%
Open market
41%
- Milwaukee Leather20%
- HOOD CREW11%
- Jild8%
- Jackets 4 Bikes8%
- Levi's6%
- BTR BORN TO RACE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top biker jacket search terms
- motorcycle leather jacket39K/yr
- mens leather bomber jacket49K/yr
- mens brown leather jacket35K/yr
- leather jacket with hood33K/yr
- cafe racer jacket15K/yr
- motorcycle leather jacket men14K/yr
- lambskin leather jacket men19K/yr
- levis leather jacket men22K/yr
- leather coats for men23K/yr
- bomber jacket men leather10K/yr
Top biker jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milwaukee Leather SH1011 Mens Classic Brando Premium Leather Black Motorcycle Riders Leather Jacket w/Side Laces - Large
Milwaukee Leather$123.224.6★2,950 rev
BORLENI Motorcycle Jacket Motorbike Riding Jacket Windproof Motorcycle Full Body Protective Gear Armor
BORLENI$74.334.6★5,134 rev
BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Antique Brown-Jacket)
BTR BORN TO RACE$144.174.4★227 rev
HOOD CREW Mens Faux Leather Hooded Jacket Motorcycle Jackets Water Repellent Windproof PU Moto Vintage Bomber Hoodie Coats Black M
HOOD CREW$52.364.4★169 rev
Milwaukee Leather MPM1751 Burnt Orange Leather and Textile Armored Motorcycle Jacket for Men - All Season - 2X-Large Black
Milwaukee Leather$130.154.3★204 rev
Newest
by launch dateHOOD CREW Mens Faux Leather Hooded Jacket Motorcycle Jackets Water Repellent Windproof PU Moto Vintage Bomber Hoodie Coats Black M
HOOD CREW$52.36169 rev
HOOD CREW Mens Leather Jacket Motorcycle Biker Jackets Casual Lightweight Faux Leather Outwear Dark Brown XL
HOOD CREW$42.55233 rev
HOOD CREW Mens Leather Jacket Motorcycle Biker Jackets Casual Lightweight Faux Leather Outwear Black XL
HOOD CREW$41.13233 rev
Jild Vintage Cafe Racer Leather Jacket Men - Hand Waxed Real Lambskin Leather Motorcycle Jacket (CRM-Blk.Rub-3XL)
Jild$129.359 rev
Fullneat Mens Faux Leather Bomber Jacket Boxy Vintage Motorcycle Moto Coat Black Jacket Unisex Streetwear Zip Up Biker Outerwear Fashion Trendy Outfits for Men Women Casual Daily Wear Brown L
Fullneat$38.1238 rev
Trending
90-day click momentum
Milwaukee Leather Mens Classic Premium Leather Motorcycle Jacket with Cool-Tec Climate Control Treatement - X-Large
Milwaukee Leather$281.384.7★
BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Antique Brown-Jacket)
BTR BORN TO RACE$144.174.4★
Jild Vintage Cafe Racer Leather Jacket Men - Hand Waxed Real Lambskin Leather Motorcycle Jacket (CRM-Blk.Rub-3XL)
Jild$129.354.4★
BTR BORN TO RACE Mens Motorbike Leather Jacket Distress Zip Up Bikers Riding Protection Motorcycle Leather Jackets (US Alpha 5X-Large Regular Regular Natural Black-Jacket)
BTR BORN TO RACE$133.864.4★
Milwaukee Leather MPM1730 Mens Black Padded Textile All Season Motorcycle Jacket w/Reflective Skulls Artwork - X-Large
Milwaukee Leather$122.714.6★
What buyers say about biker jacket
What buyers praise and complain about, mined from review topics.What buyers love
“fit is true”
“Amazing Quality”
“Money well spent”
“Seems like good quality leather”
“Comfortable fit”
“Exactly as described and pictured”
“The leather feels soft and comfortable, and the fit is true to size”
“pockets are roomy”
“Sturdy material”
“Stylish, Amazing Quality and Affordable”
What buyers complain about
“Sized Wrong”
“horrible quality control”
“has a chemical smell”
“Not leather”
“Zipper on wrong side”
“FALSE ADVERTISING”
“I returned it after feeling how thin it is”
“It does fit a bit small in the arms”
“A bit uncomfortable”
“heavy and bulky”
Top return reasons
Common questions
- Is biker jacket profitable to sell on Amazon United States?
- The niche generates $114K/yr across 195 tracked products. 0 of 42 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the biker jacket niche?
- 52 brands and 76 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in biker jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 14.6% — above our launch gate.
- When does demand for biker jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the biker jacket niche?
- Listings span $26.41–$447.31; the average listing price is $120.83 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.