bike handlebars
Worth a lookShows a sweet-spot price point ($33.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.49avg listing price — sweet spot $15–$100
Price range
Great$6.41–$85.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good668.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$205K$205K/yr · 929K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bike handlebars is a $205K/yr Amazon United States market (929K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bike handlebars market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $201K–$268K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 3.1%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
61
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
35%
Top 20: 70%
Open market
36%
- GEWAGE16%
- BUCKLOS13%
- BNVB12%
- WEIYINGSI9%
- PLATT8%
- LUNJE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Top bike handlebars search terms
- bike handlebars157K/yr
- handlebars109K/yr
- mtb handlebars74K/yr
- bicycle handlebars81K/yr
- mountain bike handlebars78K/yr
- ebike handlebars45K/yr
- handle bars52K/yr
- 31.8mm handlebars19K/yr
- handle bars for ebike29K/yr
- mtb bars31K/yr
Top bike handlebars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wake 31.8mm MTB Mountain Bike Handlebar Aluminum Alloy Mountain Bike Bicycle Riser Handlebar Extra Long 720/780mm with Paint Matte Surface (Black 720mm)
BNVB$25.464.7★1,832 rev
WEIYINGSI Universal 7/8 Inch 22mm Dirt Bike Handlebars Upgraded Pit Bike Handlebar with Foam Pad for Motocross CRF YZF KXF KLX RMZ DRZ Pit Dirt Bike ATV Quad - Black
WEIYINGSI$39.634.6★1,248 rev
BUCKLOS Mountain Bike MTB Handlebars 25.4/31.8mm - 20/30/50/90/100/120/160mm Rise Aluminum Alloy Handlebar - 720/780mm Extra Long Bicycle Riser HandleBars for EBike Folding Bike Downhill Racing
BUCKLOS$29.084.7★407 rev
31.8 Bike Handlebar - 25mm 55mm 70mm 90mm 120mm Riser Handlebar - 780mm Aluminium Alloy Mountain Bike Bicycle Handlebars (31.8-120mm Rise)
GEWAGE$31.884.7★943 rev
PLATT 25.4/31.8mm Mountain Bike Handlebar/Riser Handlebar - (30mm 35mm 50mm 70mm 90mm 120mm 160mm) High-Rise Aluminum Alloy MTB Handlebar (31.8mm-780mm 35mm Rise)
PLATT$22.234.7★512 rev
Newest
by launch date
LUNJE Mountain Bike Handlebar 31.8mm 35/50/70/90/120mm Rise Options 780mm Cutable Width Lightweight T6 Aviation Aluminum for MTB Trail Commuter Bikes 35 Rise Black
LUNJE$26.9696 rev
LUNJE Mountain Bike Handlebar 31.8mm 35/50/70/90/120mm Rise Options 780mm Cutable Width Lightweight T6 Aviation Aluminum for MTB Trail Commuter Bikes Durable Ergonomic Chameleon Pattern-50mm Rise
LUNJE$26.8396 rev
LUNJE Gloss Finish Mountain Bike Handlebar 31.8mm - 35mm/55mm Hi Rise Bicycle Handlebars - Glow-in-the-Dark Logo Cutable 780mm Aviation Aluminum Bicycle Handlebars for MTB Chameleon Silver -55mm Rise
LUNJE$35.663 rev
JXPANG 7/8 Inch 22mm Dirt Bike Handlebars 6063-T6 Aluminum Compatible Pit Or Dirt Bike Handlebar With Foam Pad Universal For Motocross Pit Dirt Bike ATV Quad Mini Bike CRF YZF KXF KLX RMZ (Black)
JXPANG$38.1745 rev
Datanly 7/8 22mm Dirt Bike Handlebars with Foam Pad Atv Motorcycle Handlebars for Motocross Atv Dirt Bike Ebike (Black)
Datanly$32.3110 rev
Trending
90-day click momentumLUNJE Gloss Finish Mountain Bike Handlebar 31.8mm - 35mm/55mm Hi Rise Bicycle Handlebars - Glow-in-the-Dark Logo Cutable 780mm Aviation Aluminum Bicycle Handlebars for MTB Chameleon Silver -55mm Rise
LUNJE$35.664.3★
LUNJE Mountain Bike Handlebar 31.8mm 35/50/70/90/120mm Rise Options 780mm Cutable Width Lightweight T6 Aviation Aluminum for MTB Trail Commuter Bikes Durable Ergonomic Chameleon Pattern-50mm Rise
LUNJE$26.834.6★
JETCAT Mountain Bike Handlebars Mtb Handlebars 31.8 Bicycle Handle Bars Bicycle Handlebars Bike Bars For Mtb/Ebike Alluminum Black
JETCAT$18.894.5★
LUNJE Mountain Bike Handlebar 31.8mm 35/50/70/90/120mm Rise Options 780mm Cutable Width Lightweight T6 Aviation Aluminum for MTB Trail Commuter Bikes 35 Rise Black
LUNJE$26.964.6★
Datanly 7/8 22mm Dirt Bike Handlebars with Foam Pad Atv Motorcycle Handlebars for Motocross Atv Dirt Bike Ebike (Black)
Datanly$32.314.4★
What buyers say about bike handlebars
What buyers praise and complain about, mined from review topics.What buyers love
“Fit Well”
“Looks well made”
“Excellent value for money”
“Nice grips”
“Very easy to assemble”
“Comfortable”
“just as advertised”
“Solid Build”
“Way lighter than I expected with all the right parts it was super easy to install”
“The color is super cool looking”
What buyers complain about
“short torsos - however”
“Bad quality control”
“terrible grips”
“so I cant fully speak to long-term durability”
“Does not fit Macfox X1S”
“Deteriorated and sticky after 3 months”
“NOT as ADVERTISED”
“Bent easy just from body weight”
“not worth it”
“Challenging to adapt to handle bar with non-slip inserts provided”
Top return reasons
Common questions
- Is bike handlebars profitable to sell on Amazon United States?
- The niche generates $205K/yr across 59 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the bike handlebars niche?
- 26 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in bike handlebars?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Grip. The return rate is 3.6%.
- When does demand for bike handlebars peak?
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bike handlebars niche?
- Listings span $6.41–$85.84; the average listing price is $33.49 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.