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Bell Helmet

Fail

Buyers convert on only 0.6% of searches, so Bell Helmet is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$268K/yr414K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
22%top-5 click share · 16 brands · 111 sellers

Flapen Score

Bell Helmet against its category

The dotted line is the Automotive average. Past it, Bell Helmet is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bell Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Bell Helmet 414K times last year and spent an estimated $268K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
0.6%
Market size, estimated
$268Ka year
Peak month
May1.7× the quietest month
Top search term
bell helmet133K searches a year

02 · Price

A sale here is worth $109.62.

Listings sell for $109.62 on average, from $9.04 to $885.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $109.62 that is $0 to $11K a year per listing.

Average price
$109.62above the $15 to $100 sweet spot
Price range
$9.04–$885.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #929 within Protective Gear. It carries 1,461 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
8.6%
Average rank
#929in Protective Gear
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,461per listing
Listings tracked
103

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bell Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

111

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

22%

Top 20: 46%

Open market

6%

  • Brand 179%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (10 brands, 6%)

Demand

Bell Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Bell Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bell helmet133K/yr
  • daytona helmets28K/yr
  • bell qualifier helmet26K/yr
  • bell helmets24K/yr
  • bell bike helmet23K/yr
  • 3/4 helmet motorcycle25K/yr
  • retro motorcycle helmets17K/yr
  • casco bell20K/yr
  • retro helmets for motorcycles11K/yr
  • bell full face helmet13K/yr

Reviews and returns

What reviews say buyers love and hate about Bell Helmet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Runs small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bell Helmet questions

Answered from the same tracked data.