Bell Helmet
FailBuyers convert on only 0.6% of searches, so Bell Helmet is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $268K/yr414K searches / yr
- 90-day growth
- +40.3%search demand this quarter
- Competition
- 22%top-5 click share · 16 brands · 111 sellers
Flapen Score
Bell Helmet against its category
The dotted line is the Automotive average. Past it, Bell Helmet is stronger. Inside it, weaker.
Market
The Bell Helmet market on Amazon at a glance
Shoppers on Amazon United States searched for Bell Helmet 414K times last year and spent an estimated $268K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.
- Searches, last 12 months
- 414K
- Growth, 90 days vs prior 90
- +40.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $268Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- bell helmet133K searches a year
02 · Price
A sale here is worth $109.62.
Listings sell for $109.62 on average, from $9.04 to $885.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $109.62 that is $0 to $11K a year per listing.
- Average price
- $109.62above the $15 to $100 sweet spot
- Price range
- $9.04–$885.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #929 within Protective Gear. It carries 1,461 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 94%
- Out of stock, average day
- 8.6%
- Average rank
- #929in Protective Gear
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,461per listing
- Listings tracked
- 103
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Bell Helmet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BELL 7060097 Adult Black Ti Fang Rig Helmet
- Price
- $22.27
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 11y ago

Bell Qualifier Helmet Matte Black Medium
- Price
- $144.14
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 12y ago

Bell Qualifier Helmet Matte Black Large
- Price
- $144.61
- Rating
- 4.6/5
- Reviews
- 4,225
- Age
- 12y ago

Bell Revolution MIPS Adult Bike Helmet Black Adult (14+ yrs.)
- Price
- $31.13
- Rating
- 4.4/5
- Reviews
- 1,054
- Age
- 6y ago

Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 12,917
- Age
- 19y ago
Trending
estimated 90-day click momentum
Daytona Helmets Retro 3/4 Open Face Motorcycle Helmet - Vintage Style DOT Approved Helmet for Men & Women Lightweight Adjustable Fit Removable Visor - Bike Moped Chopper Scooter Helmet
- Price
- $93.71
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 14y ago

BELL Full-9 Fusion MIPS Lightweight Fiberglass Shell Adult Full Face MTB Downhill BMX Helmet - Matte Black/Gray Medium (55-57 cm)
- Price
- $146.96
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 13y ago

BELL Revolution MIPS Adult Bike Helmet Black/Red Adult (14+ yrs.) (7107943)
- Price
- $41.36
- Rating
- 4.4/5
- Reviews
- 1,054
- Age
- 6y ago

BELL Adult Silver Ti Fang Rig Helmet Silver Titanium Fang (7107135)
- Price
- $21.20
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 4y ago
![Daytona Cruiser Gloss Black 3/4 Open Face DOT Motorcycle Helmet [Medium]](https://m.media-amazon.com/images/I/41ohgznHZLL.jpg)
Daytona Cruiser Gloss Black 3/4 Open Face DOT Motorcycle Helmet [Medium]
- Price
- $89.32
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 17y ago
Newest
by launch date
Bell Qualifier Motorcycle Helmet
- Price
- $123.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Bell Sanction 2 Adult Full-Face Bike Helmet - Matte Black - Size XXS (4851 cm)
- Price
- $112.03
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 3y ago

Bell Sanction 2 Adult Full-Face Bike Helmet - Matte Black - Size L (5759 cm)
- Price
- $113.90
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 3y ago

BELL Ferocity Bike Helmet - Dark Titanium Texture
- Price
- $31.02
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 4y ago

BELL Adult Silver Ti Fang Rig Helmet Silver Titanium Fang (7107135)
- Price
- $21.20
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
16 rising
Sellers
111
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 46%
Open market
6%
- BELL79%
- Daytona Helmets6%
- ScorpionEXO3%
- Schwinn3%
- ILM2%
- TRIANGLE1%
- Open — no brand owns it (10 brands, 6%)
Demand
Bell Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Bell Helmet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bell helmet133K/yr
- daytona helmets28K/yr
- bell qualifier helmet26K/yr
- bell helmets24K/yr
- bell bike helmet23K/yr
- 3/4 helmet motorcycle25K/yr
- retro motorcycle helmets17K/yr
- casco bell20K/yr
- retro helmets for motorcycles11K/yr
- bell full face helmet13K/yr
Reviews and returns
What reviews say buyers love and hate about Bell Helmet
We read the reviews and the return reasons for every product selling here.
“Runs small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bell Helmet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









