bb5z78022a68aa
Worth a lookShows a thin review moat (51 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible50.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$97.43avg listing price — sweet spot $15–$100
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Price range
Good$9.83–$130.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$106K$106K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, bb5z78022a68aa is a $106K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
bb5z78022a68aa market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $97K–$122K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #2,412
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 85%
- Out of stock
- 20.2%
- Avg brand age
- 19 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
31
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
54%
Top 20: 94%
Open market
42%
- JMTAAT16%
- Vahaha12%
- GRAND ORANGE12%
- Lamerto7%
- sosega6%
- PIT665%
Demand
Weekly Amazon search volume, last 19 weeks — +51.7% search growth over the last 90 days.Top bb5z78022a68aa search terms
- ford explorer windshield cowl5K/yr
- bb5z78022a68aa5K/yr
- 2017 ford explorer windshield cowl4K/yr
- 2018 ford explorer windshield cowl4K/yr
- ford cowl panel3K/yr
- bb5z-78022a68-aa3K/yr
Top bb5z78022a68aa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JMTAAT Windshield Wiper Cowl Panel Grille Compatible with 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility Replacement for BB5Z-78022A68-AA Air Inlet Window Cover Unfinished Plastic
JMTAAT$87.294.0★117 rev

Black Windshield Wiper Cowl Grille Top Replacement for Ford Explorer Base 3.5 3.7 2.0L 2011-2019 BB5Z78022A68AA BB5Z-78022A68-AA Vahaha
Vahaha$116.224.0★64 rev

GRAND ORANGE Windshield Wiper Cowl Panel Top Black BB5Z78022A68AA
GRAND ORANGE$109.464.4★249 rev

Lamerto BB5Z-78022A68-AA Windshield Wiper Cowl Grille Top Replacement for Ford Explorer Base 3.5 3.7 2.0L 2.3L 2011-2019# BB5Z78022A68AA Black Front Top Windshield Cowl Grille
Lamerto$114.443.9★36 rev

Windshield Cowl Grille Top Panel Compatible with Ford Explorer Base 3.5 3.7 2.0L 2011-2019 Replace BB5Z-78022A68-AA BB5Z78022A68AA (For Ford Explorer 2011-2019)
sosega$112.544.2★122 rev
Newest
by launch date
For 2011 2012 2013 2014 2015 2016 2017 2018 2019 Ford Explorer & Police Interceptor Windshield Cowl Grille w/Sealing Strip BB5Z-78022A68-AA
TTeralmon$74.820 rev

ALMULOO Windshield Cowl Grille Top Panel Compatible with 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility Replacement for BB5Z-78022A68-AA Wiper Cowl Grille Air Inlet Window Cover
ALMULOO$97.928 rev

Windshield Wiper Cowl Grille Fit for Ford Explorer 2011-2019 BB5Z-78022A68-AA Windscreen Top Panel Replacement Front Panel Cover Auto Parts Accessories
MooneHived$65.722 rev

BB5Z-78022A68-AA Top Windshield Cowl Grille Black Wiper Panel for Ford Explorer 2011-2019 Replacement Snap-On Install UV-Resistant ABS Finish
anezdbozr$84.722 rev

Windshield Wiper Cowl Cover Panel Grille Compatible with Ford Explorer Mercury Mountaineer 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
KEROMGDER$67.265 rev
Trending
90-day click momentum
For 2011 2012 2013 2014 2015 2016 2017 2018 2019 Ford Explorer & Police Interceptor Windshield Cowl Grille w/Sealing Strip BB5Z-78022A68-AA
TTeralmon$74.820.0★

BB5Z-78022A68-AA Top Windshield Cowl Grille Black Wiper Panel for Ford Explorer 2011-2019 Replacement Snap-On Install UV-Resistant ABS Finish
anezdbozr$84.725.0★

HY-SPEED Windshield Wiper Cowl Grille Insert Panels Compatible with 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Explorer Sport Sport Trac MountaineerF57Z-78022A68-A F57Z-78022A69-A
HY-SPEED$64.595.0★

Suitable for Windshield Wiper Cowl Panel Grille for 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility - Replacement for BB5Z-78022A68-AA & FO1271109
Generic$70.755.0★

PIT66 Windshield Cowl Grille Top Compatible with Ford Explorer 2011-2019 BB5Z78022A68AA
PIT66$108.484.8★
What buyers say about bb5z78022a68aa
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Easy to install”
“excellent appearance great”
“Definitely worth the money”
“Was as advertised”
“Great price, functionality and hopefully durable”
“Easy”
“Works perfectly”
“Part fix with no issues or modifications very easy to replace”
“New”
What buyers complain about
“Cheap product”
“Does not fit the car”
“break really easily”
“I was never able to install it”
“F. The pins where broken”
“UV-resistant ABS snaps over 11-19 Explorer windshield like OEM”
“will not stay in”
“The sun makes it a little worse everyday”
“Product does not fit as described”
“it does have some cracks where the rubber meets the plastic”
Top return reasons
Common questions
- Is bb5z78022a68aa profitable to sell on Amazon United States?
- The niche generates $106K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bb5z78022a68aa niche?
- 24 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in bb5z78022a68aa?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.3%.
- What does it cost to enter the bb5z78022a68aa niche?
- Listings span $9.83–$130.61; the average listing price is $97.43 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.